Fuse LLC Wins Two Industry Awards for National Campaigns

May 22, 2007 | 12:15 pm

BURLINGTON, Vt., May 22 /PRNewswire/ -- Fuse today announced that the agency has received two top industry awards. Fuse won an EX Award for the Best Activation of a Sports Sponsorship. In addition, Fuse won a Bulldog Public Relations Award for the Best Website in the Consumer Category.

"Fuse is thrilled about seeing our hard work recognized by our peers," said Bill Carter, Founder, Fuse. "The EX and Bulldog Awards show how well strategic thinking and execution combined with passion and hard work, result in not only great success and ROI for our clients, but also industry recognition."

The EX Awards are the event industry's greatest symbol of recognition and is the only award program focused 100 percent on event marketing and judged entirely by brand-side marketers. This year's EX Awards drew more than 600 entries from around the world, the most ever according to Event Marketer Magazine. The category that Fuse won called "Best Activation of a Sports Sponsorship," recognized the agency's work with New Balance and the launch of the NB Zips at the 2006 Summer X Games in Los Angeles.

For the 2007 Bulldog Awards, Fuse's work on the http://www.astdewtour.com was recognized by winning the Website, Consumer Category, which awards projects that delivered diverse and interesting consumer-focused web content under tight time constraints, all while keeping a solid communications strategy in-mind and that was able to show positive, tangible end results. Fuse is tasked with the development, design, maintenance, creative concept and all content on the AST Dew Tour website.

About Fuse

Now more than a decade old, Fuse connects brands with teens and young adults through sports, music, fashion, video gaming and other relevant cultural interests. Fuse's services include youth marketing, sports marketing, brand strategy, public relations, copy writing, advertising, event planning, experiential marketing, buzz marketing, viral marketing, entertainment marketing, research, graphic design, web design, production and creative services. The Fuse staff, led by founding Partners Brett Smith and Bill Carter and Partner Issa Sawabini, is comprised of marketing professionals and cultural experts who have worked for some of the most prominent brands and agencies in the country. For more information, visit http://www.fusemarketing.com.