JMPR Public Relations Selected as Agency of Record for Bentley Motors, Inc. in North America

January 16, 2007 | 5:33 am

WOODLAND HILLS, Calif., Jan. 16 /PRNewswire/ -- Bentley Motors, Inc. (www.bentleymotors.com), has engaged JMPR Public Relations to assist with its public relations and media relations initiatives, including targeted media outreach, new product debuts, corporate events and sponsorships and special projects. JMPR will report directly to David Reuter, Director of Public Relations -- The Americas.

JMPR will assist Bentley Motors, Inc. with North American media outreach and provide public relations assistance for the company and its full range of luxury vehicles. JMPR will work with Bentley Motors' internal public relations management on strategic planning initiatives, development and implementation of creative PR campaigns, new product introductions, and provide on-site assistance at auto shows, concours events, and Bentley-sponsored sporting events. JMPR also will assist and support Bentley with its ride and drive programs and special consumer projects.

Bentley Motors, Inc., with North American headquarters in Auburn Hills, Michigan, was founded in 1919 by W.O. Bentley and since has evolved a series of acclaimed motor cars and delivered a parade of racing triumphs to prove their outstanding performance. These on-track successes include five outright victories at Le Mans between 1924 and 1930 and a sixth in 2003. Located in Crewe, England since 1946 and owned since 1998 by Volkswagen AG, Bentley Motors is dedicated to making responsive and powerful road cars defined by handcrafted luxury, distinctive design and an exhilarating driving experience.

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Black & Decker (Price Pfister and Kwikset divisions), Boyd Gaming Corporation, Bugatti Automobiles, S.A.S., Callaway Cars, Coker Tire Company, Ducati North America, duPont Publishing, Foose Design, Galpin Motors, Hankook Tire America Corp., Meguiar's, Inc., the National Limousine Association, the Petersen Automotive Museum, RM Auctions, and SPEED.