In 1999, 73% of journalists searched online for story ideas, vs. only 48% in 1998 and 17% in 1994, according to the latest Middleberg/Ross "Print Media in
Cyberspace" survey, released at a press conference last week at Manhattan's Newseum. Trade association Web sites are most trusted by journalists, while message boards and chat
groups are seen as least credible.
Motorola and PR Newswire partner to deliver national news release summaries to wireless customers in the U.S. and Canada via pager. Motorola predicts more than
half a billion wireless users will access the Internet using mobile devices by 2004.
PRSA's Universal Accreditation Board grants APR designation to 89 of the 193 practitioners who sat for the fall 1999 exam. The average pass rate is 60%, says board
chairman Phil Wescott.
New York-based Robinson Lerer & Montgomery joins Burson-Marsteller, Cohn & Wolfe, Landor Associates and Sudler & Hennessey under the Young & Rubicam
umbrella.
In April, Nick May leaves Edelman's Healthcare practice to join Ogilvy PR Worldwide as president of European operations...Cathy Calhoun is promoted to president of
BSMG Worldwide's Chicago office.
