Cision?s Comprehensive 2009 Editorial Calendars Give Communicators Competitive Advantage

November 3, 2008 | 9:50 am

CHICAGO, Nov. 3 /PRNewswire/ -- Cision (http://www.us.cision.com), the leading provider of media research, distribution, monitoring and analysis services, today announced the availability of the industry’s most comprehensive database of editorial calendars for 2009 -- giving Cision customers a crucial head-start in planning media relations activities for the coming year.

Cision’s editorial calendars database provides the depth and breadth of media intelligence needed in today’s competitive environment. With over 100,000 editorial opportunities currently in the Cision database, the company expects to compile more than 250,000 editorial calendar opportunities for 2009 by the end of 2008.

In addition, Cision’s editorial calendar entries contain rich content and the most detailed and up-to-date information available -- enabling communications professionals to precisely target media to optimize coverage and productivity, and minimize “spam.�

The editorial calendars are integrated with the world-class Bacon’s Media Database and accessed through CisionPoint, the industry’s fastest growing on-demand PR management solution. Cision updates the database -- which contains detailed information on over half a million journalists, editors, bloggers and outlets -- more than 10,000 times a day.

“The challenges posed by the changing economic climate dictate that public relations professionals become even more productive across the continuum of the communications lifecycle,� said Ruth McFarland, Senior Vice President and Publisher of Cision US, Inc. “That means harnessing the best information to plan campaigns, connect with the right media, and monitor and analyze results with the greatest efficiency. Our editorial calendar content, integrated Bacon’s Media Database, and CisionPoint services delivery platform are essential tools helping communicators address real and sometimes urgent business objectives.�

About Cision

Cision (www.cision.com) improves clients' performance through integrated services and software solutions for reputation and campaign management, media monitoring and research of media contacts. Cision AB is quoted on the Nordic Exchange and has approximately 17,000 shareholders. The company has around 2,600 employees and a turnover of SEK 1.9 billion in 2007. Cision operates in the US, UK, Sweden, Canada, Germany, Norway, Finland, Denmark, Portugal, Lithuania, the Netherlands and China and has partners in another 125 countries.