TAKE IN CASE(TM) Hires Adam Kluger Public Relations (AKPR) to Promote Halloween Safety Initiative for 3 Million Americans Living with Severe Allergies

October 13, 2008 | 5:32 am

NEW YORK, Oct. 13 /PRNewswire/ -- Adam Kluger Public Relations (www.adamklugerpr.com) announced Monday that AKPR has been hired by Co. Hart Concepts to promote TAKE IN CASE(TM), (www.takeincase.com) the ideal accessory for children with severe food allergies.

AKPR VP Kristina Marchitto says, "We are thrilled to work with Halloween Safety experts Kim Hartman and Maureen Cooney as they embark on this important mission to educate American parents on the best ways to help keep kids safe. They are not only concerned moms, they are also brilliant inventors. TAKE IN CASE(TM) is sure to become the must-have accessory for any family member who lives with severe allergies."

Hartman and Cooney invented and produced TAKE IN CASE(TM) as a comfortable, discreet, secure, wearable sleeve-like case to be worn on the shin, thigh, upper arm by people with severe allergies who are on the go and need to have their EpiPen(R) Auto-Injectors with them at all times.

"When my son was diagnosed with food allergies, I knew it wasn't going to be easy," says TAKE IN CASE(TM) co-creator Kim Hartman. "As a mother, being vigilant about his well-being is second-nature. Making sure that he always has his EpiPen(R) Auto-Injectors and that he knows how to administer them properly is very important. TAKE IN CASE(TM) achieves two goals, it enables my son to carry his medicine in a convenient, discreet manner to movies, ball games or a friend's house and it also gives me peace of mind knowing that he's safe!"

Of the more than 3 million people living with severe allergies, almost 1 out of every 25 are kids. The most common allergy-causing foods are peanuts, eggs, milk, and wheat. Thousands of Anaphylactic reactions occur each year and according to estimates, there are over 500 deaths annually due to anaphylactic reaction.

Co-creator Maureen Cooney says, "Halloween is a time of year when exposure to severe allergy triggers can pose a real danger, we created TAKE IN CASE(TM) to ensure that there is never an instance where convenience, comfort, or vanity would preclude anyone living with severe allergies from having this critical medication on hand."

    Editor's: Hartman & Cooney available for interviews

    Kristina Marchitto
    150 Broadway, 23rd Floor
    New York, NY 10038
    P/888.304.2577
    M/917.407.8897
    klmarchitto@gmail.com

    Adam Kluger
    President, Adam Kluger Public Relations
    150 Broadway, 23rd Floor
    New York, NY 10038
    BlackBerry: 917.655.1450
    Office: 1.888.204.AKPR (2577)
    www.adamklugerpr.com