Public Relations Society of America Chair & CEO to Address the Detroit Economic Club on Corporate Reputation

May 9, 2008 | 5:04 pm

DETROIT, May 9 /PRNewswire/ -- The Detroit Economic Club is pleased to host Jeffrey Julin, Chair & CEO, Public Relations Society of America on Thursday, May 15, 2008. The program will begin at 12:30 p.m. and will be held at The Masonic in Detroit, MI.

Reputation is a moving target in a world of rapidly changing stakeholder demands and pervasive communications. In a speech titled, "The Bottom Line on Reputation," Mr. Julin will address the "must dos" to manage corporate reputation in this borderless business environment. He will discuss how an organization can build and keep the reputation they want and how brand intersects with reputation.

A PRSA national board member since 2002, Mr. Julin has 30 years experience in public relations, community affairs, communication strategies and marketing communication programs. As president of MGA Communications -- a Denver-based firm consistently ranked as one of the region's top communications firms and nationally regarded for its award-winning work in stakeholder engagement and issues management -- Mr. Julin has led projects for such clients as Pfizer, Johns Manville Corporation, Colorado Education Association, Colorado Department of Public Health and Environment, Denver Regional Transportation District, JD Edwards, Shell Oil Company, and BP (British Petroleum).

The Detroit Economic Club was formed in 1934 as a platform for the discussion and debate of important business, government and social issues. It is known internationally as a top speaking forum for prominent business and government leaders, who address members and their guests at the Club's 35 meetings a season. With more than 3,000 members, the DEC is about vital issues, prominent voices, a commitment to education and inspiring leadership. The DEC is proud to have hosted every sitting U.S. President since Richard Nixon and proud to be ranked among the top speaking platforms in the world. Admission: $40 for DEC members, $50 for guests of members and $75 for nonmembers. Register at http://www.econclub.org .