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Ogilvy Public Relations Worldwide Expands its 360 Degree Digital Influence Offering GloballyJune 7, 2007 | 8:00 am WASHINGTON, June 7 /PRNewswire/ -- Ogilvy Public Relations Worldwide (Ogilvy PR) today announced the formal extension of its 360 Degree Digital Influence team across all of Asia Pacific, Europe and the Americas, providing clients worldwide with digital communications solutions aligned with the emergence of social media.
360 Degree Digital Influence
-- Through the 360 Degree Digital Influence group led by managing director
John Bell, the firm has secured experienced teams, the necessary tools
and strategic methodologies across the globe through the social
networking tools emerging in this new discipline.
-- John launched the program in 2005 and has expanded the offering to help
an array of clients navigate an increasingly complex and rapidly
changing digital environment, including Select Comfort, Snap-On, Intel
and more.
Background
-- Ogilvy PR has significantly expanded and grown the capabilities of the
agency's 360 Degree Digital Influence team.
-- At a February 2007 summit meeting in Hong Kong, team members from
across the region came together to share best practices in digital
influence from their local markets.
-- A similar event brought together the entire European and Middle Eastern
digital influence team in London in March 2007.
-- These in-person events go beyond the collaborative wiki used to share
digital trends and insights globally and allow for a more in depth look
at the global marketplace of social media.
-- The 360 Degree Digital Influence group now extends across North
America, Europe and Asia.
Ogilvy Public Relations Worldwide -- http://www.ogilvypr.com
Ogilvy PR's corporate Web site.
Ogilvy Public Relations Worldwide - 360 Degree Digital Influence --
http://www.ogilvypr.com/expertise/360-digital-influence.cfm
Ogilvy PR's Digital Influence Team's Web site.
Ogilvy Public Relations Worldwide Digital Influence Blog --
http://blog.ogilvypr.com/
The Ogilvy PR 360 Degree Digital Influence Team's group blog.
Digital Influence Mapping Project -- http://johnbell.typepad.com/
John Bell's personal blog.
QUOTES
Quotes attributable to Marcia Silverman, global CEO of Ogilvy PR:
-- "Digital Influence has become significantly more important to our
clients over the past year and as a result, is a tremendous success for
the agency's growth."
-- "It has been my priority to ensure we have a world-class digital team
that can put insights into action. I am delighted to say we now have
this paramount team in place throughout the global network."
Quotes attributable to John Bell, managing director and executive creative director of Ogilvy PR: -- "360 Degree Digital Influence is an organized way of planning and
deploying programs in this new world. It is not about manipulation,
nor about delivering messages."
-- "It is about openly and honestly engaging with users and participating
in the conversation."
-- "We have developed a powerful method to create and execute digital
influence strategies at a time when we are all influenced in new ways
and anyone can be an influencer."
Quotes attributable to Christopher Graves, president and CEO of Ogilvy PR/Asia Pacific: -- "The rise of the social Web is happening all over the world, although
it is unique in each market."
-- "We apply market and audience-specific insight to the principles of
conversation marketing and are now able to offer our clients influencer
and word of mouth programs across Europe and Asia Pacific, as well as
the Americas."
Quotes attributable to Martin Liptrot, regional CEO of Ogilvy PR/EAME:
-- "This offering is already considerably underway throughout Europe,
North America and Asia and with John Bell's leadership and our
worldwide network of interactive specialists, we are helping clients
navigate the digital space and achieve success in surpassing their
communications objectives."
About Ogilvy Public Relations Worldwide Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (Nasdaq: WPPGY) (http://www.wpp.com). For more information, visit our Web site at http://www.ogilvypr.com. RELATED LINKS Ogilvy Public Relations Worldwide's Blog Feeds A collection of influential blogs maintained by the 360 Degree Digital Influence team.
Digital Influence Mapping Project Feed
http://feeds.feedburner.com/DigitalInfluenceMappingProject
Feed subscription for John Bell's Digital Influence Mapping Project.
Technorati Tags: john bell | ogilvy public relations worldwide | word of mouth | social media | personal media | digital communications | ogilvy pr | marketing | public relations
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