Tinnerman Connects with Bianchi Public Relations for Brand PR

June 4, 2007 | 5:32 am

TROY, Mich., June 4 /PRNewswire/ - Tinnerman Palnut Engineered Products, Inc. -- a world leader in offering automotive and industrial original equipment manufacturers connection engineering solutions that can simplify and revolutionize the way products are assembled -- has selected Bianchi Public Relations, Inc. as its public relations agency of record.

The announcement was made by Jeff Steiner, executive vice president and chief marketing officer for Tinnerman, and James A. Bianchi, president of the PR firm.

"We are pleased to have the opportunity to work with Tinnerman, which has a rich heritage of innovation and an exciting future," said Bianchi. "Our mission is to help the company demonstrate how its expertise can be used to speed assembly, cut costs and enhance product quality across a wide-range of industry segments."

Bianchi PR will provide public relations planning, counsel and media relations assistance to Tinnerman, helping to promote the company's commitment to quality products and superior service.

Tinnerman recently launched a new brand image, which included a new shortened name, logo, slogan and Web site. According to Steiner, the new brand signifies the revitalization of the company and its focus on connection engineering, expanding product development and lean product assembly.

Tinnerman Palnut Engineered Products (www.tinnerman.com) is a world leader in the design, production and supply of sophisticated engineered spring steel fasteners, precision stampings, plastic components and related assemblies to automotive and industrial original equipment manufacturers. The company's major customers include Chrysler, Ford, General Electric, General Motors, Honda, John Deere, Johnson Controls, Lear, Mattel, Mercedes-Benz, Nissan and Toyota.

With headquarters in Brunswick, Ohio, the company operates engineering and sales offices in Southfield, Mich.; Chard, England; and Tokyo; and manufacturing operations in Brunswick, Ohio; Flemingsburg, Ky.; Mountainside, N.J.; Logansport, Ind.; and Hamilton, Ontario, Canada.

An award-winning PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is among Michigan's largest PR firms, according to PRWeek magazine's annual rankings. Offering national reach and local specialization, the firm is an affiliate of The PR Collective, a public relations network of more than 30 independent agencies across North America.

The firm's client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, health care, industrial, insurance, legal, manufacturing, not-for-profit, professional services, real estate and technology sectors. For more information, visit www.bianchipr.com or call 248- 269-1122.