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Seth Arenstein

Seth Arenstein
Editor
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Nicole Schuman

Nicole Schuman
Content Manager
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Sophie Maerowitz

Sophie Maerowitz
Sr. Content Manager
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What Should Adam Levine Do? The Voice of Reason…

May 30th, 2013 by

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued

Tips From a Reporter on Great PR Writing

May 28th, 2013 by

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration

May 20th, 2013 by

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

7 Key Communications Takeaways from ‘Iron Man 3’

May 6th, 2013 by

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero… Continued

Measurement is Sexy. Really.

May 1st, 2013 by

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

How to Take Public Relations a Notch or Two ‘Furthur’

April 29th, 2013 by

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued

Questions All PR People Must Be Asking

April 26th, 2013 by

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Why I Didn’t Ignore Your PR Pitch

March 15th, 2013 by

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued

Why I Ignored a PR Pitch

March 13th, 2013 by

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing… Continued

A Few Things About San Francisco

February 2nd, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued