This just in: Retail behemoth Target “does not participate with nontraditional media outlets.” Um … what? A public relations executive for the company made this statement when Amy Jussel, founder of marketing blog ShapingYouth.org, wrote to complain that a recent Target billboard in Times Square was demeaning to women because the bull’s eye was conveniently… Continued

According to New York Magazine, Hillary Clinton’s communications director, Howard Wolfson, is afraid of flying–so much so, in fact, that he drives from state to state along the campaign trail to avoid boarding an aircraft. (The article alleges that he hasn’t flown on a plane since 1999, and that plane happened to be Air Force… Continued

Last Thursday, I attended the CMO Leadership Forum in the New York City, and it was an enlightening, if not ironic, experience.  For starters, the line-up was great: Everyone from the group VP and CMO of Eli Lily to the managing director of Google’s Creative Lab (who was in violation of the New York Athletic… Continued

Just a Green-Tinged Thought…

January 15th, 2008 by

Recently, I’ve been asked to address the concept of “green” PR a number of times. Not that this is unusual–after all, I’ve covered “green” in PR News many times. However, a recent request to come up with green-related questions for a panel on corporate responsibility got me thinking: Why the obsession with “green” when it… Continued

Sometimes you just can’t catch a break. Hillary Clinton knows this better than anyone: She’s publicly lambasted by detractors as being too robotic, too stoic, too strong, too emotionless, too fill-in-the-blank and, when she shows emotion in the form of a near-tear, she’s criticized as being vulnerable. Then, as her handlers looked on in what… Continued

I’ll be the first to admit that I don’t know much about baseball (only that the games seem interminable, and that the related metaphors, exhausted by every literary and non-literary genre, need to be struck from writers’ repertoires—current company included).  I’ll also say that the constant barrage of steroid accusations within the sport has diluted… Continued

Judgment – it’s in shorter supplier these days, thanks to the ease of non-stop posting (and posing on ) the Web. Case in point is the judgment of Holden Karnofsky, co-founder of nonprofit research org GiveWell. Karnofsky masked his identity on an industry web site soliciting suggestions from visitors on the best source for comparing… Continued

‘Tis the season to be jolly and merry and giving, etc., and PR firms are going all out to spread holiday love (read: remind customers and journalists about their organization). So, as the holiday cards and gifts pour in, it’s a good time to step back and reflect on which investments are worth the money… Continued

PETA (People for the Ethical Treatment of Animals) has a storied history of going to extreme and creative measures to make a point—that animals are people too … or something like that.  PETA members are hardcore about being animal friendly and, whether you lead a veggie lifestyle or not, you have to admit: They can… Continued