Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan DiSciullo, PR director, markets, sectors and firmwide leader at PwC, casually dropped this information at PR News’ recent Business Leadership… Continued


As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR or marketing pro, perhaps you've seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure,… Continued

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still… Continued

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do will undoubtedly diminish. Whether at work or at home, we are avid thankers between now and December 31. Why not… Continued