Why are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do with the mix of great singers, charismatic… Continued

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define the amount of data that’s at the disposal of PR and marketing professionals, the… Continued

At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it’s caught on videotape. That’s when it becomes really Not OK.… Continued

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers. The result of this move would allow carriers to save money on fuel, which could mean… Continued

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice that has helped them succeed in the challenging and ever-changing cable/entertainment industry.… Continued

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Obama, as well as the loss of several seats in the House of Representatives.… Continued

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitching an article idea assumes there is a distance between the pitcher and the… Continued

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this, but the pitch was a followup from one the day before, and that one was a followup from one sent… Continued