In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero threat, then throws the reporter’s phone into oblivion. The press just can’t catch a break these days.  Like many CEOs,… Continued

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share of voice and the way you were able to tie sales to the… Continued

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best described as “electric Dixieland,” is safely ensconced in the annals of Rock and roll… Continued

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges, crises, pitches and meetings, we are easily seduced by the sirens of Completion: get… Continued

The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism, but it might be time to think about your brand’s vanishing… Continued

Why are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do with the mix of great singers, charismatic… Continued

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define the amount of data that’s at the disposal of PR and marketing professionals, the… Continued

At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it’s caught on videotape. That’s when it becomes really Not OK.… Continued

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers. The result of this move would allow carriers to save money on fuel, which could mean… Continued

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice that has helped them succeed in the challenging and ever-changing cable/entertainment industry.… Continued