At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be… Continued

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises,… Continued

There are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has that. So does Denzel Washington. Oprah Winfrey. Colin Powell does, and Ronald Reagan did too. One thing that struck me… Continued

Surprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting… Continued

The next two weeks are prime time for holiday office parties. Office parties are the few occasions when we gather with our colleagues but don’t necessarily feel obligated to talk shop. They’re a license for people to lighten up from the daily and demanding grind. But for PR managers and directors, these gatherings are an… Continued

In a Dec. 6 PR News webinar on writing relevant, share-worthy press releases, Myra Oppel, regional communications vice president for utility company Pepco Holdings, and Jana Telfer, associate director, communication science, for the Centers for Disease Control and Prevention, tackled the thorny question of whether the news release is dying—or already dead. Their answer: it’s toast.… Continued

It’s said that we speak an average of 16,000 words each day. That’s a lot of talking. As communicators, we appreciate fine words and clever turns of phrases.  But on this day after a long holiday, still recovering from a turkey and pumpkin pie stupor and constant conversation with distant relatives, I challenge you to… Continued

When I want to cleanse myself of all the bad sentences I’ve read or written, I go back to the same, reliable tonics: the books and stories written by Dashiell Hammett and Raymond Chandler. Whether you’re a PR professional or a journalist, you deal, essentially, in sentences, and you probably have your own writing masters… Continued

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer… Continued

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and me always trusting his judgment and willing to take a call. Why was I so willing? Because he’s a thoughtful… Continued