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PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.
Aug. 24, 2023 The New Rules of B2B Public Relations B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve. How Communicators Harness…
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Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.
June 14, 2023 What to Do When a Client Goes Rogue The public has seen its share of oversharing go badly. This includes CEOs, managers and even social media accounts going rogue—a PR professional's worst…
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It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected.
In part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.
Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It's out the window, at least on social media. Holiday posts from retailers didn't even wait until November. The first one bowed before mid-October.
Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.
In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?
July 13, 2022 Long Island Shows How Your Company Can Survive a Shark Attack Your organization may never deal with a shark attack. But you probably will handle a lawsuit, opposition to a merger or…
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