http://www.prnewsonline.com/prnewsblog PR News Online Mon, 05 May 2008 18:16:56 +0000 http://backend.userland.com/rss092 en Dell has been to Hell and back in recent years for its monumental crisis management missteps, especially in the realm of digital communications. Blogger Jeff Jarvis single-handedly damned the company for its poor customer service record a few years back and, despite moderately successful attempts to rebound its reputation by ... http://www.prnewsonline.com/prnewsblog/index.php/2008/05/05/dells-perpetual-purgatory/ After writing an article for PR News about how to use LinkedIn as an effective business tool, I realized that I was a hypocrite—I was espousing the value of a robust profile, but my own was skeletal at best.  So, I followed my own advice and rounded it out with ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/28/its-never-too-late-to-get-linkedin/ Viral marketing and word of mouth is all the buzz these days, especially with platforms like YouTube enabling levels of fame and exposure never before thought possible. And, if the video sharing site could make a skateboarding dog famous, imagine what it can do for companies with money to pour ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/22/dont-try-this-at-home-aka-are-you-really-dumb-enough-to-try-this-at-home/ As previously mentioned, I am a Starbucks junkie.  A few moments ago, I returned from my afternoon iced-coffee run at my regular outpost, where I was completely devastated to learn that the lemon pound cake I frequently purchase has 500 calories.  Five. Hundred. Calories. Obviously, I know that Starbucks' fresh baked ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/14/starbucks-made-me-feel-fat/ So, as recent blog posts have indicated, I’ve traveled A LOT in the past two weeks, which put me directly in the midst of the current airline image crisis.  I managed to escape the blips, but just barely—I landed in London on British Airways exactly one day before the Terminal ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/11/not-leavin-on-a-jet-plane/ Mike Moran, product manager at IBM, is in the midst of his keynote, and he just made a comment that should make PR professionals everywhere smile: "This [digital communications] is a sea change for marketers. The Internet is the place where everyone at every moment is deciding what they want to ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/08/pr-pros-better-off-than-marketers/ I'm just now finishing lunch and listening to Mike Moran of IBM give a keynote speech, but I think the more interesting conversation actually took place directly next to me a moment ago. I was talking to Amy Dean, president of Dean Public Relations, about what's going on in public ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/08/go-forth-and-optimize/ Just a quick note based on a keynote speech by Duncan Wardle, VP, Global PR, Disney Parks: "We all have employees.  Some [companies] have tens of thousands of them--but we don't use them. The future of communications will be letting all employees blog." By Courtney Barnes http://www.prnewsonline.com/prnewsblog/index.php/2008/04/07/the-future-of-communications/ The session with Charlie Rose and Howard Rubenstein is ending, and (in my opinion), this was a highlight from a PR perspective: Rubenstein asked Rose what he thought of the state of ethics in PR, and Rose responded bluntly that "It is an issue." "We are your advocates here," he continued, ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/07/charlie-rose-on-pr-ethics-it-is-an-issue/ Hello and good morning ... I am on the last leg of my (current) world tour--San Francisco, for the Bulldog Media Relations Summit, from which I will be blogging to give updates and interesting stories as they happen (I'm currently listening to Charlie Rose and Howard Rubenstein). However, more on that ... http://www.prnewsonline.com/prnewsblog/index.php/2008/04/07/live-from-the-san-francisco-prozac-at-the-pump/