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	<title>PR News Blog</title>
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	<lastBuildDate>Mon, 20 May 2013 20:21:04 +0000</lastBuildDate>
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		<title>Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/20/media-inquiries-into-pr-departments-should-not-be-an-exercise-in-frustration/#comments</comments>
		<pubDate>Mon, 20 May 2013 19:18:00 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2271</guid>
		<description><![CDATA[You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especially because she and her company have PR representation. So you go to the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/17/to-write-well-is-to-advance-in-your-career-7-tips-for-aspiring-writers/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/17/to-write-well-is-to-advance-in-your-career-7-tips-for-aspiring-writers/#comments</comments>
		<pubDate>Fri, 17 May 2013 13:31:32 +0000</pubDate>
		<dc:creator>Diane Schwartz</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Staffing and Management]]></category>
		<category><![CDATA[AP Style]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[hyperbole]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[written communication]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2265</guid>
		<description><![CDATA[Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that concisely conveys a point. Smart communicators know that good writing [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/17/to-write-well-is-to-advance-in-your-career-7-tips-for-aspiring-writers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>On the Power of Optimism in PR Communications</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/10/on-the-power-of-optimism-in-pr-communications-5/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/10/on-the-power-of-optimism-in-pr-communications-5/#comments</comments>
		<pubDate>Fri, 10 May 2013 20:03:12 +0000</pubDate>
		<dc:creator>Tony Silber</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2255</guid>
		<description><![CDATA[Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I&#8217;ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retweeting a comment by CNBC’s Brian Sullivan, whose tweet sparked a conversation among his followers and was retweeted more than 30 [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/10/on-the-power-of-optimism-in-pr-communications-5/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>7 Key Communications Takeaways from ‘Iron Man 3’</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/06/7-key-communications-takeaways-from-iron-man-3/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/06/7-key-communications-takeaways-from-iron-man-3/#comments</comments>
		<pubDate>Mon, 06 May 2013 14:23:57 +0000</pubDate>
		<dc:creator>Diane Schwartz</dc:creator>
				<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Staffing and Management]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[Iron Man]]></category>
		<category><![CDATA[Marvel]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Tony Stark]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2155</guid>
		<description><![CDATA[In &#8216;Iron Man 3,&#8217; there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero threat, then throws the reporter’s phone into oblivion. The press just can’t catch a break these days.  Like many CEOs, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measurement is Sexy. Really.</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/01/measurement-is-sexy-really/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/05/01/measurement-is-sexy-really/#comments</comments>
		<pubDate>Wed, 01 May 2013 13:46:05 +0000</pubDate>
		<dc:creator>Diane Schwartz</dc:creator>
				<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Internal Communication]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[AVEs]]></category>
		<category><![CDATA[CARMA]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[measurement conference]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2143</guid>
		<description><![CDATA[There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share of voice and the way you were able to tie sales to the [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to Take Public Relations a Notch or Two ‘Furthur’</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/29/how-to-take-public-relations-a-notch-or-two-furthur/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/29/how-to-take-public-relations-a-notch-or-two-furthur/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 20:16:47 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2045</guid>
		<description><![CDATA[The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best described as “electric Dixieland,” is safely ensconced in the annals of Rock and roll [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/29/how-to-take-public-relations-a-notch-or-two-furthur/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Questions All PR People Must Be Asking</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/26/questions-all-pr-people-must-be-asking-a-working-list/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/26/questions-all-pr-people-must-be-asking-a-working-list/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 12:54:10 +0000</pubDate>
		<dc:creator>Diane Schwartz</dc:creator>
				<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Staffing and Management]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2035</guid>
		<description><![CDATA[Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges, crises, pitches and meetings, we are easily seduced by the sirens of Completion: get [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/26/questions-all-pr-people-must-be-asking-a-working-list/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Kill Your Brand (For a Few Minutes)</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/22/kill-your-brand-for-a-few-minutes/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/22/kill-your-brand-for-a-few-minutes/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 14:59:36 +0000</pubDate>
		<dc:creator>Diane Schwartz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[post-mortem]]></category>
		<category><![CDATA[pre-mortem]]></category>
		<category><![CDATA[questions to ask]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2027</guid>
		<description><![CDATA[The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism, but it might be time to think about your brand’s vanishing [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/22/kill-your-brand-for-a-few-minutes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five PR Lessons From &#8216;The Voice&#8217;</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/15/five-pr-lessons-from-the-voice/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/15/five-pr-lessons-from-the-voice/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 10:06:02 +0000</pubDate>
		<dc:creator>Diane Schwartz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Adam Levine]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Blake Shelton]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reality shows]]></category>
		<category><![CDATA[second screen]]></category>
		<category><![CDATA[Shakira]]></category>
		<category><![CDATA[The Voice]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[Usher]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2019</guid>
		<description><![CDATA[Why are so many of us addicted to &#8220;The Voice&#8221;? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like &#8220;The Voice&#8221; over other reality shows has more to do with the mix of great singers, charismatic [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/15/five-pr-lessons-from-the-voice/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>We’re All Geeks Now</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/09/were-all-geeks-now-2/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2013/04/09/were-all-geeks-now-2/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 18:40:46 +0000</pubDate>
		<dc:creator>Matthew Schwartz</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=2005</guid>
		<description><![CDATA[Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define the amount of data that’s at the disposal of PR and marketing professionals, the [...]]]></description>
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		<slash:comments>0</slash:comments>
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