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		<title>Golfer Mickelson Takes a PR Gamble</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/02/03/golfer-mickelson-takes-a-pr-gamble/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/02/03/golfer-mickelson-takes-a-pr-gamble/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:59:12 +0000</pubDate>
		<dc:creator>svancamp</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1130</guid>
		<description><![CDATA[With apologies to my bevy of female readers, golf has long been called the &#8220;gentleman&#8217;s game,&#8221; but probably lost that moniker when Tiger Woods hit that tree in his SUV back in 2009. We learned this week that the gentleman&#8217;s game has taken another hit, as golf superstar Phil Mickelson filed—and won—a lawsuit against an [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Madonna is Nervous About Her Super Bowl Gig: Let&#8217;s Help Her Out!</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/02/01/madonna-is-nervous-about-her-super-bowl-gig-lets-help-her-out/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/02/01/madonna-is-nervous-about-her-super-bowl-gig-lets-help-her-out/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:31:14 +0000</pubDate>
		<dc:creator>dschwartz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nervousness]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[Super Bowl]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1127</guid>
		<description><![CDATA[She may strike a pose like no other, but Madonna is a nervous wreck about her half-time show during Sunday&#8217;s Super Bowl. In interview after interview this past week, she&#8217;s mentioned how &#8220;nervous&#8221; she is. You might be thinking, &#8220;poor Madonna.&#8221; Or &#8220;yeah, right.&#8221; Or, &#8220;who cares?&#8221;  Well,  I think that the very smart communicators [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2012/02/01/madonna-is-nervous-about-her-super-bowl-gig-lets-help-her-out/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>College Flunks Trust, Reputation Test</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/31/college-flunks-trust-reputation-test/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/31/college-flunks-trust-reputation-test/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 22:16:16 +0000</pubDate>
		<dc:creator>svancamp</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1121</guid>
		<description><![CDATA[While the 2012 Edelman Trust Barometer doesn&#8217;t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting strong values as well as knowledge to students, aren&#8217;t they? Certainly not at Claremont McKenna [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Do When You&#8217;ve Pitched the Wrong Journalist (at the Wrong Time)</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/27/what-to-do-when-a-youve-pitched-the-wrong-journalist-at-the-wrong-time/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/27/what-to-do-when-a-youve-pitched-the-wrong-journalist-at-the-wrong-time/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:34:49 +0000</pubDate>
		<dc:creator>sgoldstein</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1110</guid>
		<description><![CDATA[At PR News conferences we often have a journalists&#8217; panel that enables PR pros to hear what the media really thinks of them without having to take it personally—it&#8217;s the other folks in the room that get on their nerves. Always at the top of the list of complaints from journalists is receiving phone calls [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Lift Your Personal Brand Sky High</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/26/lift-your-personal-brand-sky-high-with-a-last-name-change/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/26/lift-your-personal-brand-sky-high-with-a-last-name-change/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 23:19:56 +0000</pubDate>
		<dc:creator>svancamp</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1104</guid>
		<description><![CDATA[Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of conspiring to commit racketeering, conspiring to commit money laundering, copyright infringement, and aiding [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Time for a PR Industry Debate; Here are the Topics</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/24/1101prindustrydebate/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/24/1101prindustrydebate/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:09:03 +0000</pubDate>
		<dc:creator>dschwartz</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1101</guid>
		<description><![CDATA[Let&#8217;s assume for a second that PR professionals do not agree on all issues. And let&#8217;s assume we have the opportunity to stage a PR Industry Debate, in the same &#8220;interesting&#8221; fashion as this year&#8217;s Republican debates.  Broadcast live and nationally, moderated by John King or the editor of Le Huffington Post. And let&#8217;s assume [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Top 10 Most Reputable Companies-With a Twist</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/20/top-10-most-reputable-companies-with-a-twist/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/20/top-10-most-reputable-companies-with-a-twist/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 23:36:20 +0000</pubDate>
		<dc:creator>svancamp</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1097</guid>
		<description><![CDATA[For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online media outlets in the U.S., PRIME researchers were able to tell us media share [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/20/top-10-most-reputable-companies-with-a-twist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paula Deen and the Odor of Inauthenticity</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/19/paula-deen-and-the-odor-of-inauthenticity/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/19/paula-deen-and-the-odor-of-inauthenticity/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 23:00:17 +0000</pubDate>
		<dc:creator>sgoldstein</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1093</guid>
		<description><![CDATA[Food Network star and cookbook author Paula Deen chose to keep her diagnosis of Type 2 diabetes a secret for three years, while she continued to promote recipes heavy in fat, sugar and salt—recipes that if followed faithfully and frequently can contribute to the onset of diabetes. Her announcement of her diagnosis this week coincided [...]]]></description>
		<wfw:commentRss>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/19/paula-deen-and-the-odor-of-inauthenticity/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Cruise Ship Crisis: What the PR Industry Should Be Talking About</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/17/cruise-ship-crisis-what-the-pr-industry-should-be-talking-about/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/17/cruise-ship-crisis-what-the-pr-industry-should-be-talking-about/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 10:48:19 +0000</pubDate>
		<dc:creator>dschwartz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Carnival Cruises]]></category>
		<category><![CDATA[Coast Concordia]]></category>
		<category><![CDATA[Costa Concordia]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[PR strategy]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1086</guid>
		<description><![CDATA[After the partial-sinking of the Italian cruise ship Costa Concordia last Friday off the Tuscany coast resulting in at least 11 deaths and dozens still missing, the media coverage has been a balance of soft stories (one couple took the cruise instead of marriage counseling) and scandalous (the captain reportedly was at the bar drinking [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Six Indicators That a Journalist Just Doesn&#8217;t Like You</title>
		<link>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/13/six-indicators-that-a-journalist-doesnt-like-you/</link>
		<comments>http://www.prnewsonline.com/prnewsblog/index.php/2012/01/13/six-indicators-that-a-journalist-doesnt-like-you/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 13:35:08 +0000</pubDate>
		<dc:creator>dschwartz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[flack]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.prnewsonline.com/prnewsblog/?p=1082</guid>
		<description><![CDATA[Is it important for the media to like their PR contacts? I&#8217;m not talking about getting invited to their wedding or ski house in Vermont (though that is one indicator). I&#8217;m talking about genuine &#8220;like&#8221; &#8211; as in, I can trust that person and I don&#8217;t mind having dinner with her.  So I submit that [...]]]></description>
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		<slash:comments>14</slash:comments>
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