New Myspace Has the Perfect Celebrity Spokesman

Posted on September 28, 2012 
Filed Under General

How do you bring an old social media brand back from the dead?

That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social destination called Facebook.

So here’s what the Myspace owners have done this week from a communications standpoint:

So for all of you communicators out there looking for the perfect product launch, take a page from Myspace and get a celebrity spokesperson (and he or she doesn’t have to be the owner, but it helps) like Justin Timberlake.

You’ll be glad you did.

Follow Scott Van Camp: @svancamp01

Comments

  • http://www.surgerypr.com/ Rachael

    JT is a good choice – as you say, appeals to the masses! Will be interesting to see if MySpace pull it off.

  • http://www.foakleysq3.com www.foakleysq3.com

    Like Home on the Range, Chicken Little wasn’t even nominated for the Best Animated Feature Oscar, although Abby and Chicken Little did appear on the television broadcast to present that award.

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