Trying to Prove PR’s Value? All You Need Is an iPhone
Posted on March 9, 2012
Filed Under General
A flight attendant went berserk on an American Airlines plane this morning as it taxied for takeoff in Dallas, and some of the action was broadcast on the Web. This got me thinking: Who got the first email or call at American when the story broke?
I think we all know the answer to that.
The tangible evidence that PR pros wish they had to justify their existence is right in their hands—at this very moment, most likely. It’s the mobile device—the iPhone, the iPad, the Droid. Everyone is a broadcaster—every company exists in a glass house. Some PR pros refer to measurement as the bane of their existence, as they struggle to prove to the bean counters that what they’re doing adds value to the bottom line.
But where will those bean counters turn when one of their own employees or top executives runs amok on a plane or in a restaurant or on Twitter? Who’s equipped to deal with the mess, get the story straight and start communicating? Not the engineering department, and not the marketing department either.
Running amok is not the semi-private act it used to be. All spaces are public spaces now, and all the world’s a YouTube stage.
On Twitter: @SGoldsteinAI