Time For a Millennial Revolution?

Posted on April 22, 2011 
Filed Under General

Euro RSCG is on to something: As I was reporting on the agency’s latest poll of millennials (to be covered in the 4/25/11 issue of PR News) I started to think about an interesting article on page one of today’s New York Times that features the results of a poll that shows a “darkening mood in America.” It seems that even though the numbers say our economy is recovering, Americans think otherwise. Plus, ratings for Obama and both parties in Congress have dropped precipitously. These results aren’t so surprising, given the budget clashes across the country and the recent disasters and conflicts that are occurring around the world.

Now, back to the Euro RSCG study—its findings show that when it comes to major issues, millennials prefer to take individual action rather than participate in traditional political platforms. Seven in 10 think the world will be more dangerous, less peaceful and more polluted in 20 years. However, millennials remain optimistic, with 82% believing they have the power to change the world. If you correlate the findings of the two polls, the result could be a sea change in the not-too-distant future not only of our political system, but in the way that we communicate with the public. I often wondered about the reason behind Euro RSCG’s focus on millennials. Now I see it. What do you think?

–Scott Van Camp

 

Comments

  • B. M. C.

    I turned 29 this year and one day suddenly I became very depressed. I realized how much the older Babyboomer generation has screwed with us, lied to us, and f*cked with us. For one thing they did not bother to adequately prepare us for adulthood. They delayed our maturity process by treating us like small children all throughout our adolescent and teen years and even well into our twenties. Ok this is wrong and disrespectful. There are college graduates in my generation with mounting student loans, no careers, or low-paying jobs. All of our lives our babyboomer teachers, parents, religious leaders, and motivational speakers kept telling us that education was the key to success. Well holy shyt. That is the biggest lie! Education is the key to DEBT. And the babyboomer generation benefited from a college education that was 50 times cheaper. Oh and sadly enough the college tuition rates rise year after year. That’s just great. The American economy sucks so badly, that this society wants to manipulate and trick a bunch of innocent kids into enrolling in college and becoming apart of the debt market. Way to go America! Oh and thank you babyboomers for convincing us that a college education would make all of us winners. You all are the best.
    And to all young Americans reading this JUST SAY NO! SAY NO TO STUDENT LOANS! SAY NO TO CREDIT CARDS! SAY NO TO ANY TYPES OF LOANS! PLEASE! I AM BEGGING YOU! IF YOU’RE IN COLLEGE JUST FINISH OUT THE SEMESTER AND DROP OUT! STOP MAKING THOSE BABYBOOMER PROFESSORS RICH! STOP MAKING THOSE COLLEGE PRESIDENTS AND THOSE COLLEGE EDUCATION STOCK AND BOND HOLDERS RICH! F*CK ALL OF THEM! DON’T GO TO COLLEGE! DROP OUT OF COLLEGE! THIS MADNESS MUST END NOW!

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