PR and Happy Meals
Posted on July 27, 2010
Filed Under General
Last weekend we took a family roadtrip to Philly to attend a relative’s 90th birthday party (the guy bowls every week, and I’m not talking Wii). After walking around the waterfront Saturday afternoon, in 102-degree heat, we were anxious to get back to our air-conditioned hotel room. But we had to stop somewhere for dinner. Selfish me, I was looking forward to sampling some local cuisine. But with kids ages 9 and 6 in tow, naturally we chose the easiest (and unhealthiest) way to go: the McDonald’s directly across from the hotel. OK, so here’s the PR part: McDonald’s is touting Happy Meals as a healthy food choice for kids. And cereal makers have designated sugar-packed products like Lucky Charms, Froot Loops and Cocoa Pebbles as healthy choices. Last week’s NY Times article tells how they’re able to do this. The PR machines of McDonald’s, Kelloggs and others are saying—with straight faces—that fat- and sugar-laden products really are healthy choices. I believe this does nothing to enhance PR’s reputation. What do you think?
That said, the Dollar Menu is a godsend.
–Scott Van Camp