How Not to Leverage Video for PR
Posted on May 28, 2010
Filed Under General
As BP tries to plug the oil leaks 5,000 feet below the surface of the Gulf of Mexico, I’m thinking about those cameras that are trained on the broken pipes and gushing crude—and the millions of people who have viewed the live video feed. We all know about the increasing use of video as a PR tool, but clearly this isn’t what BP had in mind for successfully leveraging the platform. This has got to be the most significant video in PR history, easily eclipsing “United Breaks Guitars” and the “Domino’s Pizza” video in the stakes involved. Here’s to hope that either BP or the U.S. government can turn off the flow—and then the cameras—as soon as possible.
–Scott Van Camp