Comments on: When Speakers & Marketers Don’t See Eye-to-Eye http://www.prnewsonline.com/prnewsblog/index.php/2009/06/11/when-speakers-marketers-dont-see-eye-to-eye/ PR News Online Tue, 07 Feb 2012 21:03:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: cbarnes http://www.prnewsonline.com/prnewsblog/index.php/2009/06/11/when-speakers-marketers-dont-see-eye-to-eye/comment-page-1/#comment-13135 cbarnes Thu, 18 Jun 2009 15:20:19 +0000 http://www.prnewsonline.com/prnewsblog/?p=175#comment-13135 Thanks for the comment, Gail! You're right ... It just takes due diligence on the part of the planner to make sure the content is spot-on. But it can definitely be challenging to balance the wishes of the speakers with those of the marketing teams! Thanks for the comment, Gail! You’re right … It just takes due diligence on the part of the planner to make sure the content is spot-on. But it can definitely be challenging to balance the wishes of the speakers with those of the marketing teams!

]]> By: Gail Nelson http://www.prnewsonline.com/prnewsblog/index.php/2009/06/11/when-speakers-marketers-dont-see-eye-to-eye/comment-page-1/#comment-12998 Gail Nelson Sun, 14 Jun 2009 20:11:50 +0000 http://www.prnewsonline.com/prnewsblog/?p=175#comment-12998 Good post, Courtney! I don't think you can guarantee a perfect experience every time, but I've always been impressed with the quality of PR News events. In any case, I've had responsibility for program development both as part of my job (I currently head marketing at BurrellesLuce) and as a volunteer program chair. When I am responsible for the outcome, here are two things I try to do: - Review panelists' slides in advance, to make sure they're deliver what's promised. It takes some persistence to make sure you get the slides in enough time perform a meaningful review. If they don't hit the mark, it's time for a tactful conversation. - Go over key policies with panelists. For example, some panelists tend towards overt sales if left unchecked. Panelists need to understand it's usually a bad idea to demo their products during a panel. Good post, Courtney! I don’t think you can guarantee a perfect experience every time, but I’ve always been impressed with the quality of PR News events.

In any case, I’ve had responsibility for program development both as part of my job (I currently head marketing at BurrellesLuce) and as a volunteer program chair. When I am responsible for the outcome, here are two things I try to do:

- Review panelists’ slides in advance, to make sure they’re deliver what’s promised. It takes some persistence to make sure you get the slides in enough time perform a meaningful review. If they don’t hit the mark, it’s time for a tactful conversation.

- Go over key policies with panelists. For example, some panelists tend towards overt sales if left unchecked. Panelists need to understand it’s usually a bad idea to demo their products during a panel.

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