Comments on: The Domino’s Effect: Taking a Slice Out of Your Reputation

By: Юрий

Юрий — Sat, 30 May 2009 11:04:28 +0000

Я тоже врямя от времени такое вижу, но как-то ранее не придавал этому значения.

By: Kathryn Sutton

Kathryn Sutton — Sun, 26 Apr 2009 19:43:23 +0000

It is clear that Domino’s has a problem on its hands. With thousands of employees, it is impossible to control what they all do, and you certainly can’t control what they think. But as a company you can hire someone to monitor what they are saying about you. While Domino’s has said that they are going to re-examine its hiring process they may also need to hire someone to act as a media analyst and sift through all the YouTube videos, blogs, wikis and whatever else may be out there. It is definitely a wake-up call and shows the new power that social media holds.

By: Curt Pruden

Curt Pruden — Sun, 19 Apr 2009 04:07:23 +0000

Bobbie,
They not only lost their jobs, they were each charged with a felony.

http://www.nytimes.com/2009/04/16/business/media/16dominos.html

By: Bobbie Christensen

Bobbie Christensen — Sat, 18 Apr 2009 14:46:48 +0000

Thoughtful article and comments. I wonder: What are the consequences to the employees, beyond being fired? If their actions seem “cool” to other Dom. employees, and if the only consequence is looking for another job, what’s to stop others from jumping on the social web band wagon?

By: dschwartz

dschwartz — Thu, 16 Apr 2009 19:32:57 +0000

Ah, thanks for the edit! I just fixed it. I couldn’t resist either.

By: Charles James

Charles James — Thu, 16 Apr 2009 19:17:35 +0000

Diane Schwartz may be a PR traditionalist, but she clearly doesn’t care (enough) about English since she was willing to use the singular ”it” to refer to the plural ”jobs.”

(Sorry, Diane, I just couldn’t resist:)

By: matt

matt — Thu, 16 Apr 2009 17:39:42 +0000

Not many companies are prepared for an attack on their brand as powerful as this. This was mutiny! The Dominoes Effect will be a case study for SM crisis preparedness. How do you protect your brand from an internal attack with worldwide implications?

Critics often demand apologies and explanations the second after a video goes viral or a story breaks without any real background (i.e. #amazonfail). People get up in arms figuring they know everything and the slander begins. This type of crisis was completely unique to Dominoes and they definitely needed to handle it carefully. I’m sure they worked as fast as they could given the circumstances they were handed.

By: Cliff

Cliff — Thu, 16 Apr 2009 15:43:37 +0000

Dominos has literally thousands of employees. I don’t believe it is necessarily true that the employees as a whole “don’t believe in the company” and that Dominos somehow drove these people do something stupid. A couple of guys making minimum wage and doing something stupid by no means indicates the company as a whole has problems. What business doesn’t occasionally have to deal with a couple of idiots?

Dominos PR response, however, is another discussion entirely.

By: Jon Boroshok

Jon Boroshok — Thu, 16 Apr 2009 15:19:14 +0000

This serves as a wake-up call. As part of their PR and HR strategies, companies need written policies for all employees about Social Media conduct – what can and can’t be said or shown on all social media platforms.

Part of the marcom strategy must also include educating management and employees on social media messaging and conduct from a PR standpoint. Social media moves too fast to allow a company to operate effectively in “reactive” mode. Guidelines must be proactive to prevent things like this from happening in the first place.

By: Mike Paul

Mike Paul — Thu, 16 Apr 2009 14:53:12 +0000

Getting lots of media calls today for me to comment on this reputation crisis. Watch Inside Edition and more soon for updates. Call me next time for comments on crisis stories like these. Happy to comment for PR News. Keep in touch!