Comments on: Marketers and PR People Equally in Need of Measurement, Xanax http://www.prnewsonline.com/prnewsblog/index.php/2008/01/23/marketers-and-pr-people-equally-in-need-of-measurement-xanax/ PR News Online Tue, 07 Feb 2012 21:03:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim Marklein http://www.prnewsonline.com/prnewsblog/index.php/2008/01/23/marketers-and-pr-people-equally-in-need-of-measurement-xanax/comment-page-1/#comment-35 Tim Marklein Tue, 29 Jan 2008 20:03:07 +0000 http://www.prnewsonline.com/prnewsblog/index.php/2008/01/23/marketers-and-pr-people-equally-in-need-of-measurement-xanax/#comment-35 Amen, Courtney! I have been in an amazing number of agency, client and industry meetings over the past year where everyone is talking about PR -- but doesn't even realize it. It's a testament to the power of what we do. It's also a challenge that we need to collectively stand up, advocate and claim our mantle as a PR industry -- before other functions steal away our moment like they did with "branding." Amen, Courtney! I have been in an amazing number of agency, client and industry meetings over the past year where everyone is talking about PR — but doesn’t even realize it. It’s a testament to the power of what we do. It’s also a challenge that we need to collectively stand up, advocate and claim our mantle as a PR industry — before other functions steal away our moment like they did with “branding.”

]]> By: Sally Hodge http://www.prnewsonline.com/prnewsblog/index.php/2008/01/23/marketers-and-pr-people-equally-in-need-of-measurement-xanax/comment-page-1/#comment-31 Sally Hodge Sat, 26 Jan 2008 22:32:51 +0000 http://www.prnewsonline.com/prnewsblog/index.php/2008/01/23/marketers-and-pr-people-equally-in-need-of-measurement-xanax/#comment-31 Integration is one of those issues that everyone loves to talk about, but nobody seems to be able to DO anything about, whether it's finding ways to bridge the chasm between new and traditional media or bringing together the best thinking and approaches of marketers and PR folks. It's ironic, indeed, that we're all trying to figure out how to adjust to a changing world from the relative isolation of our own little silos. Imagine the possibilities if we truly joined forces, and did more than pay lip service to the idea of common ground. Integration is one of those issues that everyone loves to talk about, but nobody seems to be able to DO anything about, whether it’s finding ways to bridge the chasm between new and traditional media or bringing together the best thinking and approaches of marketers and PR folks.

It’s ironic, indeed, that we’re all trying to figure out how to adjust to a changing world from the relative isolation of our own little silos. Imagine the possibilities if we truly joined forces, and did more than pay lip service to the idea of common ground.

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