Staffing and Management

Where You Sit is What You See

September 24th, 2013 by

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010… Continued

What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)

September 16th, 2013 by

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain. Today, in 2013, that’s perhaps more true… Continued

BuzzFeed CEO’s Vision of Media’s Future (and Great PR)

September 9th, 2013 by

Last week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a PR message to all stakeholders as well as competitors. At any rate, it was brilliant. It was the most clear-headed,… Continued

Look Up. It Can Be Addictive.

September 3rd, 2013 by

Women are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business meetings to social gatherings, from conference rooms to concert halls, from boardrooms to, um, bedrooms. The advice? Look Up! Move… Continued

When the Picture Doesn’t Match the Story

August 28th, 2013 by

In the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he announced a partnership with Microsoft. Bill Gates made an appearance during that speech, projected on a giant screen behind Jobs.… Continued

9 Words to Avoid Saying Today

August 21st, 2013 by

When I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but I don’t know how.” I have made up that sentence for great effect (hopefully) to illustrate how uneducated one can… Continued’s Promise

August 19th, 2013 by

Late last week, Facebook COO Sheryl Sandberg’s foundation,, got some negative media coverage. An editor from the organization posted a call on her Facebook page for unpaid interns. The criticism was immediate and furious. How could a non-profit dedicated to empowering women, and fighting the glass ceiling, engage in what many people say are… Continued

Avoid the ‘Snapchat’ Press Release

August 18th, 2013 by

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled persistence. I’ve found in my career as a journalist… Continued

Paula Deen, J.Lo, Next Crisis: What is PR’s Role in a Hot Mess?

July 1st, 2013 by

There are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer Lopez singing “Happy Birthday” to Turkmenistan’s authoritarian ruler for his 56th birthday last Saturday night, one thing is for sure:… Continued

Lessons From The Dunkin’ Donuts Customer’s Racist Rant

June 13th, 2013 by

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the video online. The coffee-shop chain has a policy that states that if employees neglect to provide an accurate receipt, then… Continued