Staffing and Management

What Next-Gen Communicators Look Like From Senior Leaders’ POV

March 7th, 2018 by

According to PR News’ just-released 2018 Salary Survey, the most important skills for advancement in communications are written communications (deemed most important), media relations and content creation. Way down on the list, at No. 8, is measurement/data analysis skills. Keep in mind that the 900 communications professionals who took our survey in October and November… Continued

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them. Two influential communicators shared their… Continued

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued

4 (More) Tips to Help You Ace Your PR Writing Test

January 18th, 2018 by

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building. When hiring new people, the executives said they look for candidates with sound judgment, the ability to function as a one-person broadcaster, comfort with data, familiarity with annual reports and overall flexibility. No one mentioned the… Continued

Things Are Looking Up for Communicators (A Note to PR News Readers)

January 8th, 2018 by

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the slopes: “If you look down, that’s where you go.” He probably should have also given the future “Poker Princess” advice… Continued

Communicators Need to Find Their Voice to Better Define Their Value

December 4th, 2017 by

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions not always on display. You could even say: “PR people need to get a spine.” That, at least, is what… Continued

What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator

October 30th, 2017 by

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and former chief evangelist at Apple: “If someone says you will fail, it doesn’t always mean you will succeed. But if… Continued

Does PR Have a Reputation Problem with the Media?

October 16th, 2017 by

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… Continued

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued