Social Media

Native Advertising: Sticky or Icky?

July 19th, 2013 by

The second story on BuzzFeed’s website this morning was…wait for it…“12 Comebacks We Can All Agree With.” (I say ‘wait for it’ because anyone who knows BuzzFeed’s editorial approach knows its love for lists.) It was a sponsored story—paid advertising—posted on behalf of Hostess, whose Twinkies and other brands are back after the production ceased… Continued

Click on This Headline

July 3rd, 2013 by

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling, who was, in his show last night, making fun of headlines that are naked ploys to get you to click… Continued

Paula Deen, J.Lo, Next Crisis: What is PR’s Role in a Hot Mess?

July 1st, 2013 by

There are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer Lopez singing “Happy Birthday” to Turkmenistan’s authoritarian ruler for his 56th birthday last Saturday night, one thing is for sure:… Continued

Firing of Zimmer Doesn’t Exactly Suit a Social Media Age

June 25th, 2013 by

In abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.

How to Avoid the Stink in Your Storytelling

June 20th, 2013 by

My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12 years old. He will sometimes exclaim frustratingly: “I forgot what I was going to say!” Can we admit that often… Continued

Are You a PR Pro From Krypton?

June 14th, 2013 by

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while you’re leaping over the Empire State Building in a single bound is old hat. Warner Bros.’ Man of Steel, the… Continued

What Should Adam Levine Do? The Voice of Reason…

May 30th, 2013 by

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could happen is he gets kicked off “The Voice” and his… Continued

Tips From a Reporter on Great PR Writing

May 28th, 2013 by

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in PR writing—not just press releases, but also corporate letters,… Continued

Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration

May 20th, 2013 by

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especially because she and her company have PR representation. So you go to the… Continued

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that concisely conveys a point. Smart communicators know that good writing… Continued