Social Media

When the Picture Doesn’t Match the Story

August 28th, 2013 by

In the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he announced a partnership with Microsoft. Bill Gates made an appearance during that speech, projected on a giant screen behind Jobs.… Continued

Avoid the ‘Snapchat’ Press Release

August 18th, 2013 by

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled persistence. I’ve found in my career as a journalist… Continued

7 Seconds to a Better Press Release

August 5th, 2013 by

Let’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement. But don’t get all cocky, because what comes next is critical. As a reporter by trade and one who still… Continued

Native Advertising: Sticky or Icky?

July 19th, 2013 by

The second story on BuzzFeed’s website this morning was…wait for it…“12 Comebacks We Can All Agree With.” (I say ‘wait for it’ because anyone who knows BuzzFeed’s editorial approach knows its love for lists.) It was a sponsored story—paid advertising—posted on behalf of Hostess, whose Twinkies and other brands are back after the production ceased… Continued

Click on This Headline

July 3rd, 2013 by

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling, who was, in his show last night, making fun of headlines that are naked ploys to get you to click… Continued

Paula Deen, J.Lo, Next Crisis: What is PR’s Role in a Hot Mess?

July 1st, 2013 by

There are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer Lopez singing “Happy Birthday” to Turkmenistan’s authoritarian ruler for his 56th birthday last Saturday night, one thing is for sure:… Continued

Firing of Zimmer Doesn’t Exactly Suit a Social Media Age

June 25th, 2013 by

In abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.

How to Avoid the Stink in Your Storytelling

June 20th, 2013 by

My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12 years old. He will sometimes exclaim frustratingly: “I forgot what I was going to say!” Can we admit that often… Continued

Are You a PR Pro From Krypton?

June 14th, 2013 by

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while you’re leaping over the Empire State Building in a single bound is old hat. Warner Bros.’ Man of Steel, the… Continued

What Should Adam Levine Do? The Voice of Reason…

May 30th, 2013 by

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could happen is he gets kicked off “The Voice” and his… Continued