Social Media

Words and Phrases to be Banned, 2014 Edition

January 13th, 2014 by

English has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day, or one every 98 minutes. So 400 years after the greatest English wordsmith of them all, William Shakespeare, the language… Continued

Do You Have What It Takes to Be a Journalist Whisperer?

January 3rd, 2014 by

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be… Continued

New Year’s Resolutions for the PR-Minded

December 31st, 2013 by

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises,… Continued

When to Apologize

November 11th, 2013 by

As I write this I’m watching a report on MSNBC criticizing the apology issued by 60 Minutes for a report last month about the attack on the embassy in Benghazi. The apology, by correspondent Lara Logan, was not enough—that was the consensus. “It was not nearly satisfying,” said guest David Brock. “I thought it was… Continued

What’s First, Technology or Content?

November 7th, 2013 by

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology solutions for media consumers. New utilities—new ways to interact with content—seems to be more important than the content itself. Think… Continued

The 10 Tough Questions to Ask Yourself Now

November 4th, 2013 by

“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I should share something small, like “I get headaches every now and then.” Or should I tell him I’m feeling great,… Continued

9 Tips for Public Speakers Who Hate Public Speaking

October 21st, 2013 by

Butterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting, a conference, a general session, on a panel, or on your own. For most of us, it’s about getting out… Continued

Why is There a “Free Fall” in Media Advertising, and What Does it Mean for PR?

October 7th, 2013 by

Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: “The advertising market for business publications is in… Continued

Yucky Comments Can Sometimes Be a Beautiful Thing

October 1st, 2013 by

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative (if not contrarian) view of the party line and say to the top brass, “That may not be the best… Continued

What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)

September 16th, 2013 by

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those colleagues were the most capable among us. But journalism’s loss was PR’s gain. Today, in 2013, that’s perhaps more true… Continued