Social Media

Beyoncé, The Time 100, and Leveraging the PR Value of the List

April 28th, 2014 by

When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list. This list is a PR person’s dream. It’s eclectic and interesting, and it covers a wide variety of human endeavor.… Continued

14 Pieces of PR Advice to Read and Heed

April 21st, 2014 by

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write it: the speakers and attendees of our PR News conferences. Over the past two years, we’ve disseminated the little black… Continued

9 Tempting Activities You Should Avoid When Attending That Next Conference

March 31st, 2014 by

We are well into “conference season” when us avid learners hit the streets and land in a semi-comfortable chair in a meeting room or ballroom to do what we love to do most when attending an event: stare at our phones. It’s so tempting, right? You have the choice of listening to a panel of… Continued

3 Pretty Little Lies About Marketing Communications

March 20th, 2014 by

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at some unfunny cross-promotional tidbit about what’s trending on Twitter. I only prayed the whine and scrape of the ultrasonic scaler… Continued

5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media

March 3rd, 2014 by

Over the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People were reporting what they saw. They were sharing second-hand accounts, and of course, opinions. I toggled over to the local… Continued

This Blog Post Was Not Subsidized by Amtrak

February 25th, 2014 by

I’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me on the quiet car who keeps talking on her cell phone, the stopped-up sink in the bathroom, the stifling heat… Continued

9 Habits of Highly Effective PR People

February 10th, 2014 by

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if… Continued

What We’ve Got Here Is Failure to Communicate—With Millennials

January 31st, 2014 by

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their… Continued

Why Smart Communicators Use the Phone

January 17th, 2014 by

You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into my language, as do other throwbacks like Rolodex and VCR.  Just as we don’t say “telephone” very often, we also… Continued

Words and Phrases to be Banned, 2014 Edition

January 13th, 2014 by

English has 1.1 million words, more words than any other language, according to the Global Language Monitor and other sources. That’s double the next most prolific language. And English adds about 15 words per day, or one every 98 minutes. So 400 years after the greatest English wordsmith of them all, William Shakespeare, the language… Continued