Social Media

PR Leaders Agree: It’s OK to Be a Bad-Ass

January 25th, 2017 by

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.  If the on-stage commentary from the honorees is any indication, however,… Continued

You Don’t Need Forrest Gump’s Mom for an Effective Live Video

January 10th, 2017 by

Every six months the Television Critics Association (TCA)—some 400 media folks who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time the critics, holed up in a darkened ballroom, are witness to an almost nonstop parade of broadcast, cable, and increasingly,… Continued

Extreme Calendaring: Here’s How to Boost Productivity Now

January 3rd, 2017 by

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.  My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued

How to Begin the Search for Your Brand’s Visual Identity

December 8th, 2016 by

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and tacos woven into your so-called brand DNA? Does your brand serve the needs of hungry interstate truckers and night denizens… Continued

Do Your 3 Search Words Suck? Six Questions to Ponder Now

November 7th, 2016 by

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued

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9 Great Ideas From Award-Winning Communicators

October 21st, 2016 by

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rang true to… Continued

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued

How to Make Your Community the Heart of Your Content Strategy

August 16th, 2016 by

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if an article or blog post idea will resonate with your target audience, or if content shared on Twitter, Facebook or Instagram (or Snapchat, if you don’t… Continued

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

July 20th, 2016 by

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued