Social Media

A Good Cause Hopes to Break Through With Good PR on Mother’s Day

May 9th, 2017 by

As PR pros know, media exposure can be a double-edged sword. Most of the time the system works: Stories that deserve to be told are told, and people who make outlandish claims only to gain press coverage usually are weeded out and silenced.  At least we hope this is so. Other times, though, PR pros… Continued

Infusing a Little Analog Into Your Digital Life

May 8th, 2017 by

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. This was the clever idea from American Greetings, which had an executive from… Continued

Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next

April 19th, 2017 by

As much as the wisest of the wise encourage us to live in the moment—counseling us that all that exists is this very moment and that focusing on yesterday and tomorrow deprive us of the gift of being here now—most of us, it seems, worry about the future and analyze the past. Engineers at the… Continued

The 2 Things You Need to Know Now About Social Media

March 28th, 2017 by

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

March 13th, 2017 by

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued

Are You Addicted to Digital Devices? Take the Test

March 7th, 2017 by

Please put down your smartphone for a moment (after reading this paragraph on your smartphone) and ask yourself if you’re addicted to your smartphone. You may try to weasel out of answering the question by arguing that constant use of a smartphone is a habit, like saying “to be honest” or “frankly” a lot, and… Continued

PR Leaders Agree: It’s OK to Be a Bad-Ass

January 25th, 2017 by

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.  If the on-stage commentary from the honorees is any indication, however,… Continued

You Don’t Need Forrest Gump’s Mom for an Effective Live Video

January 10th, 2017 by

Every six months the Television Critics Association (TCA)—some 400 media folks who get paid to watch television and write, talk, tweet and blog about it—commandeers a Hollywood-area hotel for two to three weeks. During that time the critics, holed up in a darkened ballroom, are witness to an almost nonstop parade of broadcast, cable, and increasingly,… Continued

Extreme Calendaring: Here’s How to Boost Productivity Now

January 3rd, 2017 by

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.  My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued

How to Begin the Search for Your Brand’s Visual Identity

December 8th, 2016 by

Taco Bell is often held up as a brand that knows what it’s doing on social media. Before you follow Taco Bell on Snapchat and steal its ideas, take a look inward. Are burritos and tacos woven into your so-called brand DNA? Does your brand serve the needs of hungry interstate truckers and night denizens… Continued