Media Training

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

July 20th, 2016 by

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued


6 Conversational Habits That May Be Hurting Your Professional Career

April 14th, 2016 by

Conversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt… Continued

Who Gets Your Vote for 2016’s Spokesperson of the Year?

February 9th, 2016 by

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued

Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

January 11th, 2016 by

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls,… Continued

6 Recommendations for Dealing With Unhappy Customers

January 4th, 2016 by

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR or marketing pro, perhaps you've seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure,… Continued

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still… Continued

Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past… Continued

Encouraging or Discouraging Brand Ambassadors: That is the Question

October 21st, 2015 by

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad, the contrast between them was stark and yielded a bevy of lessons from a PR and marketing standpoint. Last Saturday… Continued

The Epic List of Useless Words and Phrases (Continued)

September 22nd, 2015 by

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is… Continued