Media Relations

Why I Didn’t Ignore Your PR Pitch

March 15th, 2013 by

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitching an article idea assumes there is a distance between the pitcher and the… Continued

Why I Ignored a PR Pitch

March 13th, 2013 by

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this, but the pitch was a followup from one the day before, and that one was a followup from one sent… Continued