Media Relations

Infusing a Little Analog Into Your Digital Life

May 8th, 2017 by

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. This was the clever idea from American Greetings, which had an executive from… Continued

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Be Careful Around Those Microphones and Cameras

October 10th, 2016 by

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives and friends, including me, a journalist by day. We’re there to enjoy conversation, drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night. During cocktails I overhear two of your guests talking… Continued

How the 2016 Presidential Race May Change Brand Communications

July 22nd, 2016 by

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means. Things have changed. Largely… Continued