Media Relations

Do Your 3 Search Words Suck? Six Questions to Ponder Now

November 7th, 2016 by

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued

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9 Great Ideas From Award-Winning Communicators

October 21st, 2016 by

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rang true to… Continued

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

July 20th, 2016 by

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued

What Can We Learn From Chipotle’s New Video?

July 7th, 2016 by

Fictitious ad man Don Draper of the AMC hit series Mad Men famously said, “If you don’t like what is being said, then change the conversation” (season 3, episode 2). While it’s inadvisable to take business advice from a TV character, the concept has merit and is used in PR regularly. It’s a savvy move to… Continued

A Logo You Want to Eat

June 30th, 2016 by

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. At this moment, news headlines are being posted and shared about confectionery, food and… Continued

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued

Look Around You: What Don’t You See?

May 23rd, 2016 by

Portraits in the hallway. Your team. Resumes. The About Us page on your website. When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do… Continued

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4 Sure-Fire Ways to Get a Reporter’s Attention

March 17th, 2016 by

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued

Who Gets Your Vote for 2016’s Spokesperson of the Year?

February 9th, 2016 by

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued