Measurement

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… Continued

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued

Got an Extra $250k in Your PR Budget?

July 5th, 2017 by

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less be handed a bigger slice of the pie. But when pushed, they usually say they’d spend the extra mil on… Continued

The 2 Things You Need to Know Now About Social Media

March 28th, 2017 by

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued

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How PR Measurement Can Put a Smile on Your Face

March 22nd, 2017 by

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. While a surfeit of tools has made it easier than ever to… Continued

Extreme Calendaring: Here’s How to Boost Productivity Now

January 3rd, 2017 by

Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar.  My process of elimination amounted to total elimination: I knew I had neither the time nor artistic skill to color 12… Continued

Do Your 3 Search Words Suck? Six Questions to Ponder Now

November 7th, 2016 by

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued

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9 Great Ideas From Award-Winning Communicators

October 21st, 2016 by

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rang true to… Continued

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued