Internal Communication

Are You Engaged in Reverse Mentoring?

March 30th, 2015 by

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people… Continued

‘I Think I Can’t, I Think I Can’t’: A New Train of Thought

March 2nd, 2015 by

The story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can” is a commonly used refrain at challenging moments. Sometimes, though, we might be stronger to think we can’t.  To admit,… Continued

5 Steps to Becoming an Effective Writer (and a Better PR Pro)

January 27th, 2015 by

When a Florida sheriff’s office recently noticed its new crest-engraved office rug read “In Dog We Trust,” rather than “In God We Trust” it turned a $500 typo into a nearly $10k opportunity. It held an auction for the grammatically incorrect rug in which proceeds would go to the local animal rescue organization. If we… Continued

The Epic List of Useless PR Tactics

November 11th, 2014 by

A while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog post, grew as you added your own phrases that annoy (“I don’t hate that” and “synergy,” to name a few).… Continued

No Apologies in PR Council Rebranding

October 22nd, 2014 by

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere… Continued

Will PR and Marketing Get Married One Day?

October 13th, 2014 by

Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay Bartlett of Pitney Bowes on the topic of marketing-PR collaboration, or lack thereof in many organizations. We agreed that a… Continued

‘Meet the Team,’ Ferguson and PR’s Diversity Problem

September 2nd, 2014 by

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth… Continued

6 Business-Meeting Do’s, and 6 Absolute Don’ts

June 30th, 2014 by

So you have a major meeting this week. Let’s say it’s a really important client meeting. You just landed a big account, and now you’re working out the details of who’s going to manage what. Or maybe the corporate communications department is tasked with implementing a social media and earned media campaign for a new… Continued

7 Ways to Shake Up Your Routine This Week

June 23rd, 2014 by

At a yoga class the other day, the instructor excitedly and in a heavy whisper told us she was going to shake things up a bit. “We’re not going to do the same moves you’re used to.” I peered down the hall at the Spinning class and contemplated rolling up my yoga mat and making… Continued

Business Conversations That Make Me Lose Sleep

May 30th, 2014 by

Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can… Continued