Internal Communication


9 Great Ideas From Award-Winning Communicators

October 21st, 2016 by

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rang true to… Continued

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued

Did They Really Say That?

July 25th, 2016 by

Say What? Item 1: Who knew? The contest in November is Lady and the Trump. But did you know thinking about it will influence how much Starbucks you drink? It’s true. A quick aside: During the 2013 annual meeting of British retailer Marks & Spencer, shareholders blasted its embattled leader Marc Bolland, quipping that the… Continued

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

July 20th, 2016 by

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued

Look Around You: What Don’t You See?

May 23rd, 2016 by

Portraits in the hallway. Your team. Resumes. The About Us page on your website. When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do… Continued

How to Tell Your CEO It’s Time to Radically Change Your Communications Strategy

March 17th, 2016 by

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan DiSciullo, PR director, markets, sectors and firmwide leader at PwC, casually dropped this information at PR News’ recent Business Leadership… Continued

Who Gets Your Vote for 2016’s Spokesperson of the Year?

February 9th, 2016 by

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued

6 Recommendations for Dealing With Unhappy Customers

January 4th, 2016 by

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR or marketing pro, perhaps you've seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure,… Continued

11 Smart Steps All Communicators Should Take Before Year’s End

December 8th, 2015 by

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still… Continued

Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.

December 4th, 2015 by

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that's been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that's hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial's over. I'm… Continued