General

Confusion Loves Company

March 5th, 2008 by

Yesterday, PR News and Medialink co-hosted a roundtable on video 2.0 communications strategies, and the select group of professionals in attendance had some incredible insights into the world of online video. The group of companies in attendance was eclectic—Goodwill Industries, Disneyland Resorts and Patton Boggs LLP, just to name a few—but there were a few… Continued

Dunkin’ Donuts Out-Does Starbucks … Again

February 28th, 2008 by

I’m a loyal Starbucks customer, so it pains me to do this but … here it goes. Earlier this week, following the announcement of 600 layoffs, the 7,000+ stores temporarily closed their doors for three hours to conduct nationwide employee training. In response to this announcement, scrappy competitor Dunkin’ Donuts offered small lattes, cappuccinos and… Continued

Thrills & Chills, Part II

February 25th, 2008 by

I thought I’d follow up on Diane’s previous post about the thrills and chills of hiring job candidates with a different twist on the same problem.  As someone who is (thankfully) not in a management position, I haven’t had too much experience screening candidates, but watching from the sidelines has left a number of impressions… Continued

The thrills and chills of interviewing job candidates

February 20th, 2008 by

Most managers have had the experience of interviewing job candidates. We’re currently interviewing for an opening in our editorial department at one of PR News’ sister publications.  I must say, there are a lot of great candidates out there. For the most part. Then there are the foot-in-the-mouth candidates who clearly have read too many… Continued

Digital Platforms Are the Hero of the Super Sunday … Oh, and Eli Manning

February 5th, 2008 by

Yes, the Giants rocked the Super Bowl, doing a victory dance all over their underdog status… or whatever to appropriate sports cliché is.  But, two days out (on Super Tuesday, no less, and with the Giants parade blaring outside as I blog this), the most resonant star of the day wasn’t the star at all;… Continued

Starbucks: Sticking to its Knitting?

January 31st, 2008 by

Starbucks just announced it’s ditching sales of warm breakfast sandwiches which might have been getting in the way of the addictive aroma of its coffee. And, after opening storefronts faster than you can say half-caf, half-decaf latte, it’s closing 100 lackluster stores. Back to the sandwiches: what makes Starbucks such a strong brand? Surely not… Continued

Target Misses the Cyber Bull’s Eye

January 29th, 2008 by

This just in: Retail behemoth Target “does not participate with nontraditional media outlets.” Um … what? A public relations executive for the company made this statement when Amy Jussel, founder of marketing blog ShapingYouth.org, wrote to complain that a recent Target billboard in Times Square was demeaning to women because the bull’s eye was conveniently… Continued

Random Footnote: Fear of Flying

January 23rd, 2008 by

According to New York Magazine, Hillary Clinton’s communications director, Howard Wolfson, is afraid of flying–so much so, in fact, that he drives from state to state along the campaign trail to avoid boarding an aircraft. (The article alleges that he hasn’t flown on a plane since 1999, and that plane happened to be Air Force… Continued

Marketers and PR People Equally in Need of Measurement, Xanax

January 23rd, 2008 by

Last Thursday, I attended the CMO Leadership Forum in the New York City, and it was an enlightening, if not ironic, experience.  For starters, the line-up was great: Everyone from the group VP and CMO of Eli Lily to the managing director of Google’s Creative Lab (who was in violation of the New York Athletic… Continued

Just a Green-Tinged Thought…

January 15th, 2008 by

Recently, I’ve been asked to address the concept of “green” PR a number of times. Not that this is unusual–after all, I’ve covered “green” in PR News many times. However, a recent request to come up with green-related questions for a panel on corporate responsibility got me thinking: Why the obsession with “green” when it… Continued