General

Something To Blog Home About

March 25th, 2008 by

So, I virtually disappeared from the blogosphere in the last 10 days—between traveling to PR News’ CSR Awards in Washington, D.C. and all the other exciting stuff going on at PR News, I inadvertently neglected my favorite cyber commitment.  But, I’m back with some very exciting news: Together with Tuck School of Business Professor Paul… Continued

Eliot Spitzer’s Accidental Beneficiary?

March 13th, 2008 by

The scandal surrounding Eliot Spitzer has been a crescendo of drama whose denouement came yesterday with his decidedly unceremonial resignation. But, the aftermath of his exit has shifted the spotlight to one non-celebrity who, at first glance, may appear to be the victim of unrequited PR, but who in reality may become a beneficiary of… Continued

Another One Bites the Dust

March 10th, 2008 by

Not that this should come as any surprise, but yet another politician has been linked to some amoral extracurricular activities—and this time, said activities fell on the wrong side of the law. New York Governor Eliot Spitzer will upstage his fellow politicos as this week’s biggest news story (and it doesn’t have anything to do… Continued

Confusion Loves Company

March 5th, 2008 by

Yesterday, PR News and Medialink co-hosted a roundtable on video 2.0 communications strategies, and the select group of professionals in attendance had some incredible insights into the world of online video. The group of companies in attendance was eclectic—Goodwill Industries, Disneyland Resorts and Patton Boggs LLP, just to name a few—but there were a few… Continued

Dunkin’ Donuts Out-Does Starbucks … Again

February 28th, 2008 by

I’m a loyal Starbucks customer, so it pains me to do this but … here it goes. Earlier this week, following the announcement of 600 layoffs, the 7,000+ stores temporarily closed their doors for three hours to conduct nationwide employee training. In response to this announcement, scrappy competitor Dunkin’ Donuts offered small lattes, cappuccinos and… Continued

Thrills & Chills, Part II

February 25th, 2008 by

I thought I’d follow up on Diane’s previous post about the thrills and chills of hiring job candidates with a different twist on the same problem.  As someone who is (thankfully) not in a management position, I haven’t had too much experience screening candidates, but watching from the sidelines has left a number of impressions… Continued

The thrills and chills of interviewing job candidates

February 20th, 2008 by

Most managers have had the experience of interviewing job candidates. We’re currently interviewing for an opening in our editorial department at one of PR News’ sister publications.  I must say, there are a lot of great candidates out there. For the most part. Then there are the foot-in-the-mouth candidates who clearly have read too many… Continued

Digital Platforms Are the Hero of the Super Sunday … Oh, and Eli Manning

February 5th, 2008 by

Yes, the Giants rocked the Super Bowl, doing a victory dance all over their underdog status… or whatever to appropriate sports cliché is.  But, two days out (on Super Tuesday, no less, and with the Giants parade blaring outside as I blog this), the most resonant star of the day wasn’t the star at all;… Continued

Starbucks: Sticking to its Knitting?

January 31st, 2008 by

Starbucks just announced it’s ditching sales of warm breakfast sandwiches which might have been getting in the way of the addictive aroma of its coffee. And, after opening storefronts faster than you can say half-caf, half-decaf latte, it’s closing 100 lackluster stores. Back to the sandwiches: what makes Starbucks such a strong brand? Surely not… Continued

Target Misses the Cyber Bull’s Eye

January 29th, 2008 by

This just in: Retail behemoth Target “does not participate with nontraditional media outlets.” Um … what? A public relations executive for the company made this statement when Amy Jussel, founder of marketing blog ShapingYouth.org, wrote to complain that a recent Target billboard in Times Square was demeaning to women because the bull’s eye was conveniently… Continued