PR Pros Better Off Than Marketers

April 8th, 2008 by

Mike Moran, product manager at IBM, is in the midst of his keynote, and he just made a comment that should make PR professionals everywhere smile: “This [digital communications] is a sea change for marketers. The Internet is the place where everyone at every moment is deciding what they want to be interested in. You… Continued

Go Forth and Optimize

April 8th, 2008 by

I’m just now finishing lunch and listening to Mike Moran of IBM give a keynote speech, but I think the more interesting conversation actually took place directly next to me a moment ago. I was talking to Amy Dean, president of Dean Public Relations, about what’s going on in public relations due to the digitization… Continued

The Future of Communications

April 7th, 2008 by

Just a quick note based on a keynote speech by Duncan Wardle, VP, Global PR, Disney Parks: “We all have employees.  Some [companies] have tens of thousands of them–but we don’t use them. The future of communications will be letting all employees blog.” By Courtney Barnes

Charlie Rose on PR Ethics: It Is an Issue

April 7th, 2008 by

The session with Charlie Rose and Howard Rubenstein is ending, and (in my opinion), this was a highlight from a PR perspective: Rubenstein asked Rose what he thought of the state of ethics in PR, and Rose responded bluntly that “It is an issue.” “We are your advocates here,” he continued, referring to the media.… Continued

LIVE from the San Francisco: Prozac at the Pump

April 7th, 2008 by

Hello and good morning … I am on the last leg of my (current) world tour–San Francisco, for the Bulldog Media Relations Summit, from which I will be blogging to give updates and interesting stories as they happen (I’m currently listening to Charlie Rose and Howard Rubenstein). However, more on that later–I just wanted to… Continued

If You Can’t Beat ‘Em … Then Kick ‘Em When They’re Down

April 2nd, 2008 by

Honestly, I’m beginning to think that Wal-Mart might as well throw in the towel and change its smiley yellow happy face logo into something a bit more cynical—or, at the least, abandon all hopes of ever getting good PR.  And this is not coming from a supporter of the retail behemoth—I’ve been quick to criticize… Continued

Trouble in Paradise

March 31st, 2008 by

I found the cover story in New York magazine today to be particularly interesting. In summary, it’s about a Facebook scandal that has swept the community of Horace Mann School, a highfalutin bastion of wealth, power … and, I guess, education.  Many of the school’s attendees are offspring of some of the power powerful leaders… Continued

It’s a Small World After All

March 31st, 2008 by

You’d think that, with all the writing I do about digital communications platforms, I wouldn’t be surprised by the degree of connectivity enabled by the Internet. Well, call me old-fashioned (I’m probably the only person of my generation who still insists on keeping a non-digital day planner so I can hand-write all of my appointments—and… Continued

Something To Blog Home About

March 25th, 2008 by

So, I virtually disappeared from the blogosphere in the last 10 days—between traveling to PR News’ CSR Awards in Washington, D.C. and all the other exciting stuff going on at PR News, I inadvertently neglected my favorite cyber commitment.  But, I’m back with some very exciting news: Together with Tuck School of Business Professor Paul… Continued

Eliot Spitzer’s Accidental Beneficiary?

March 13th, 2008 by

The scandal surrounding Eliot Spitzer has been a crescendo of drama whose denouement came yesterday with his decidedly unceremonial resignation. But, the aftermath of his exit has shifted the spotlight to one non-celebrity who, at first glance, may appear to be the victim of unrequited PR, but who in reality may become a beneficiary of… Continued