General

Getting Credible in Naples

May 19th, 2008 by

Pete Blackshaw, EVP of Nielsen Online Strategic Solutions, is currently delivering the keynote speech at the Counselors Academy Spring Conference, and his word of the day is credibility. It’s certainly not a novel concept in this industry (and he was the first to admit it), but he was quick to emphasize that credibility, especially in… Continued

Getting Passionate in Naples, Florida

May 19th, 2008 by

I’m sitting pool side in Naples, Florida, right now (tough life, I know) at the Counselors Academy Spring Conference and listening to George Rosenberg, principal of The Rosenberg Group, talk to his peers about how to prepare for and manage the growth of their own PR firms.   The topic in and of itself  it worthy… Continued

Feeding an Ailing Economy

May 13th, 2008 by

This past Saturday, the New York Times ran an article about how some retailers, such as Supervalu and Domino’s Pizza are launching aggressive campaigns targeting consumers who are about to receive their federal stimulus rebate checks (individuals are getting $600 on the average while, couples are getting $1,200). What is making some raise their brows… Continued

Dell’s Perpetual Purgatory?

May 5th, 2008 by

Dell has been to Hell and back in recent years for its monumental crisis management missteps, especially in the realm of digital communications. Blogger Jeff Jarvis single-handedly damned the company for its poor customer service record a few years back and, despite moderately successful attempts to rebound its reputation by finally participating in the blogosphere,… Continued

It’s Never Too Late to Get LinkedIn

April 28th, 2008 by

After writing an article for PR News about how to use LinkedIn as an effective business tool, I realized that I was a hypocrite—I was espousing the value of a robust profile, but my own was skeletal at best.  So, I followed my own advice and rounded it out with past experience, information about my… Continued

Don’t Try This at Home — aka Are You Really Dumb Enough to Try This at Home?

April 22nd, 2008 by

Viral marketing and word of mouth is all the buzz these days, especially with platforms like YouTube enabling levels of fame and exposure never before thought possible. And, if the video sharing site could make a skateboarding dog famous, imagine what it can do for companies with money to pour into creative content and production.… Continued

Starbucks Made Me Feel Fat

April 14th, 2008 by

As previously mentioned, I am a Starbucks junkie.  A few moments ago, I returned from my afternoon iced-coffee run at my regular outpost, where I was completely devastated to learn that the lemon pound cake I frequently purchase has 500 calories.  Five. Hundred. Calories. Obviously, I know that Starbucks’ fresh baked goods are neither fresh… Continued

(Not) Leavin’ on a Jet Plane

April 11th, 2008 by

So, as recent blog posts have indicated, I’ve traveled A LOT in the past two weeks, which put me directly in the midst of the current airline image crisis.  I managed to escape the blips, but just barely—I landed in London on British Airways exactly one day before the Terminal 5 screw-up, and I flew… Continued

PR Pros Better Off Than Marketers

April 8th, 2008 by

Mike Moran, product manager at IBM, is in the midst of his keynote, and he just made a comment that should make PR professionals everywhere smile: “This [digital communications] is a sea change for marketers. The Internet is the place where everyone at every moment is deciding what they want to be interested in. You… Continued

Go Forth and Optimize

April 8th, 2008 by

I’m just now finishing lunch and listening to Mike Moran of IBM give a keynote speech, but I think the more interesting conversation actually took place directly next to me a moment ago. I was talking to Amy Dean, president of Dean Public Relations, about what’s going on in public relations due to the digitization… Continued