General

Shattering a Few Myths About How to Find the Influencers

October 30th, 2014 by

William Goldman, the author and screenwriter (Butch Cassidy and the Sundance Kid, All the President’s Men), famously said, “In Hollywood, no one knows anything.” You might say the same thing about the PR field, at least when it comes to so-called influencers. In his book “Everything is Obvious* Once You Know the Answers,”  (2011,Crown Business),… Continued

Will PR and Marketing Get Married One Day?

October 13th, 2014 by

Inevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay Bartlett of Pitney Bowes on the topic of marketing-PR collaboration, or lack thereof in many organizations. We agreed that a… Continued

Don’t Let Your Social Channels Stifle Opinion

October 1st, 2014 by

How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey… Continued

Measure Twice, Cut Once? How About We Just Measure!

September 15th, 2014 by

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously. Is PR Measurement like hand washing at the restroom? Let’s face it: there are… Continued

The NFL, the Ravens, and Ray Rice: Does it Really All Come Down to a Video?

September 8th, 2014 by

Today, the Baltimore Ravens cut Ray Rice, the running back who was involved in an ugly altercation in February with his then fiancé, and now wife, Janay Palmer. The NFL followed the Ravens’ action by suspending Rice indefinitely. What a difference a video makes. The contract cancellation and the suspension come just a month and… Continued

‘Meet the Team,’ Ferguson and PR’s Diversity Problem

September 2nd, 2014 by

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth… Continued

3 PR Lessons from the Ice Bucket Challenge

August 21st, 2014 by

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word… Continued

Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself

August 14th, 2014 by

I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations with law enforcement. I paid oblique attention for the first few days, but was shocked this morning (Thursday, August 14)… Continued

6 Things to Learn From “Band of Brothers” and a Week at the Beach

August 11th, 2014 by

I have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a vacation last week on the beach in North Carolina. As it turns out, I didn’t read any of my business… Continued

For PR pros, ‘Disruption’ Needs to Move Beyond Just Conversation

August 6th, 2014 by

It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true. PR pros now face a marketing world fraught with change, and if anybody tells you they know how to keep… Continued