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PR Lessons from David Letterman

May 20th, 2015 by

It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV  (including 10 years as host of “Late Night With David Letterman” on NBC). Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or… Continued

Ten Lines from Mad Men You (Hopefully) Won’t Be Hearing at Work Today

May 18th, 2015 by

The series finale of ‘Mad Men’ left it up to us to decide if Don Draper took on a new, third identity or whether California bliss and an inspired retreat experience led him back to the advertising life and to create the iconic “I’d Like to Buy the World a Coke” commercial.” After 92 hours… Continued

Blue Bell Creameries Tries to Get in Front of a Crisis

April 23rd, 2015 by

When an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell… Continued

Spring Cleaning PR Checklist

April 8th, 2015 by

It’s as good a time as any for PR managers and directors to assess their work, reevaluate those campaigns that worked (or failed) and recalibrate how they use media channels to get their message out and measure the results.

Are You Engaged in Reverse Mentoring?

March 30th, 2015 by

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people… Continued

‘I Think I Can’t, I Think I Can’t’: A New Train of Thought

March 2nd, 2015 by

The story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can” is a commonly used refrain at challenging moments. Sometimes, though, we might be stronger to think we can’t.  To admit,… Continued

4 Things PR Pros Should Never Say To Reporters

February 10th, 2015 by

Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after Williams admitted last week that he falsely claimed he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of… Continued

5 Steps to Becoming an Effective Writer (and a Better PR Pro)

January 27th, 2015 by

When a Florida sheriff’s office recently noticed its new crest-engraved office rug read “In Dog We Trust,” rather than “In God We Trust” it turned a $500 typo into a nearly $10k opportunity. It held an auction for the grammatically incorrect rug in which proceeds would go to the local animal rescue organization. If we… Continued

15 Easy Changes to Transform Your Career this Year

January 5th, 2015 by

Forget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to get realistic. As far as career resolutions go, there’s no shortage of things we can do better. As communicators, we… Continued

A New Year’s Resolution That’s Doable

December 18th, 2014 by

Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or… Continued