Digital PR

3 Pretty Little Lies About Marketing Communications

March 20th, 2014 by

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at some unfunny cross-promotional tidbit about what’s trending on Twitter. I only prayed the whine and scrape of the ultrasonic scaler… Continued

5 Reasons You Should Focus Your Efforts on Social Media, Not Mainstream Media

March 3rd, 2014 by

Over the weekend, I repeatedly came across examples of the realities of the new media ecosystem. On Saturday, I saw on Facebook a hot conversation about an apparently serious car accident in my town. People were reporting what they saw. They were sharing second-hand accounts, and of course, opinions. I toggled over to the local… Continued

This Blog Post Was Not Subsidized by Amtrak

February 25th, 2014 by

I’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me on the quiet car who keeps talking on her cell phone, the stopped-up sink in the bathroom, the stifling heat… Continued

9 Habits of Highly Effective PR People

February 10th, 2014 by

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if… Continued

What We’ve Got Here Is Failure to Communicate—With Millennials

January 31st, 2014 by

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their… Continued

Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night

January 27th, 2014 by

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of the Year. The French helmet-headed duo took the stage at Sunday’s awards show multiple times in their loud silence, letting… Continued

Do You Have What It Takes to Be a Journalist Whisperer?

January 3rd, 2014 by

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be… Continued

New Year’s Resolutions for the PR-Minded

December 31st, 2013 by

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises,… Continued

The Give and Take of Media Relations

November 25th, 2013 by

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer… Continued

What’s First, Technology or Content?

November 7th, 2013 by

I’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology solutions for media consumers. New utilities—new ways to interact with content—seems to be more important than the content itself. Think… Continued