The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign… Continued
My older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing.
It’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and delighting return diners with this extra touch. When the waitress handed me the check, then asked if I wanted some… Continued
PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social… Continued
Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.
Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the business community was becoming antsy about the possibility that viewers would tape shows and skip commercials. When business leaders gathered… Continued
In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and… Continued
All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself? The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people… Continued
We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator,… Continued
In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill… Continued