Digital PR

A World Without Twitter?

June 12th, 2015 by

PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social… Continued

How Can PR Pros Build a Digital Business With 2020 in Mind?

June 1st, 2015 by

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

Colonel Sanders is Back and He’s Spreading

June 1st, 2015 by

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the business community was becoming antsy about the possibility that viewers would tape shows and skip commercials. When business leaders gathered… Continued

PR Agency Pros and the Cure for In-House Anxiety

April 30th, 2015 by

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and… Continued

Are You Engaged in Reverse Mentoring?

March 30th, 2015 by

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people… Continued

Does Your Post Pass the Elevator Test?

March 18th, 2015 by

We all have our pet peeves that we cherish and use to define ourselves to ourselves. One of mine is the way people behave when looking at their mobile phones while walking or standing in public. Specifically, people in elevators gazing at their phones. Perhaps this has happened to you: You’re waiting for an elevator,… Continued

Careful When You ‘Embrace the Hate’

March 12th, 2015 by

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill… Continued

5 Steps to Becoming an Effective Writer (and a Better PR Pro)

January 27th, 2015 by

When a Florida sheriff’s office recently noticed its new crest-engraved office rug read “In Dog We Trust,” rather than “In God We Trust” it turned a $500 typo into a nearly $10k opportunity. It held an auction for the grammatically incorrect rug in which proceeds would go to the local animal rescue organization. If we… Continued

4 Tips for Producing (Less Static) Podcasts

January 21st, 2015 by

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service or participate in a conversation in a manner that can help to humanize the brand. However, for every piece of… Continued

All ‘Signs’ Point to Brand Awareness Success for McDonald’s

January 14th, 2015 by

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran during the Golden Globes Awards and NFL playoff games this past weekend, is a resounding success. Whether or not it… Continued