Digital PR

Do Your 3 Search Words Suck? Six Questions to Ponder Now

November 7th, 2016 by

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued

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9 Great Ideas From Award-Winning Communicators

October 21st, 2016 by

Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rang true to… Continued

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Facebook Live for B2B Brands—the Why and the How

October 3rd, 2016 by

“Either go live often, or don’t go live at all.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. Therein lies the conundrum—live broadcasting might not seem right for your organization,… Continued

Let’s Make Public Relations More Relevant

September 12th, 2016 by

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

July 20th, 2016 by

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… Continued

A Logo You Want to Eat

June 30th, 2016 by

If you’re looking at an electronic screen as I write this, there’s a good chance you have a craving for a Hershey’s Kiss or two or 10, or for a Hershey bar with almonds, or just a plain old Hershey bar. At this moment, news headlines are being posted and shared about confectionery, food and… Continued

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued

Social Media: Why Communicators Should Play by the Rules…or Not

May 11th, 2016 by

“I just want to get away from it all” is a popular refrain, especially around vacation time. It could be one of the reasons reality shows about Alaska have been so popular—uncharted territory can be fascinating. After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on… Continued

How to Tell Your CEO It’s Time to Radically Change Your Communications Strategy

March 17th, 2016 by

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan DiSciullo, PR director, markets, sectors and firmwide leader at PwC, casually dropped this information at PR News’ recent Business Leadership… Continued

How to Forge Stronger Connections and Still Have Time for a Bath

January 28th, 2016 by

“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one out on our own. As professionals and communicators we need to not only talk to strangers to build our network… Continued