Crisis Management

Measure Twice, Cut Once? How About We Just Measure!

September 15th, 2014 by

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously. Is PR Measurement like hand washing at the restroom? Let’s face it: there are… Continued

‘Meet the Team,’ Ferguson and PR’s Diversity Problem

September 2nd, 2014 by

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth… Continued

Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself

August 14th, 2014 by

I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations with law enforcement. I paid oblique attention for the first few days, but was shocked this morning (Thursday, August 14)… Continued

6 Things to Learn From “Band of Brothers” and a Week at the Beach

August 11th, 2014 by

I have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a vacation last week on the beach in North Carolina. As it turns out, I didn’t read any of my business… Continued

4 Ways to Get a Reporter to Pay Attention to You

August 4th, 2014 by

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had time for telephonic activities. Surprise: they do! And they will take your call if you lay the groundwork first. They… Continued

9 Social Media Tips that You Can’t Afford to Overlook

June 9th, 2014 by

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a lot of unique, sound and creative tactics and strategies  – what we like to call “stealable ideas” – that will… Continued

The One Thing Every PR Person Needs to Do

May 15th, 2014 by

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over… Continued

14 Pieces of PR Advice to Read and Heed

April 21st, 2014 by

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write it: the speakers and attendees of our PR News conferences. Over the past two years, we’ve disseminated the little black… Continued

When an Old Crisis Resurfaces: 4 Principles for an Effective Response

February 13th, 2014 by

Yesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to say that, and it goes to a point I’m about to make.) And that point, to borrow from an old… Continued

9 Habits of Highly Effective PR People

February 10th, 2014 by

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if… Continued