PR News Blogger Network

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… Continued

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued

Bad PR Week for PR, Thanks to ‘PR Exec’ Who Set Up Meeting for Trump Jr. and Russian Lawyer

July 11th, 2017 by

It’s far from certain that the most-talked-about meeting at Trump Tower—Donald Trump Jr.’s sit-down with a Russian lawyer on June 9, 2016—will amount to anything more than a rattling good story. It was promised that the Russian lawyer, Natalia Veselnitskaya, now allegedly linked to the Kremlin, could provide damaging information that would benefit the Trump presidential… Continued

10 Key PR Trends to Watch During the Rest of 2017

July 5th, 2017 by

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued

White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good

June 20th, 2017 by

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

June 12th, 2017 by

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued

The 2 Things You Need to Know Now About Social Media

March 28th, 2017 by

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

March 13th, 2017 by

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued

The Leadership Lesson from The Super Bowl

February 6th, 2017 by

As the Super Bowl went into overtime and the Patriots took the lead and won the Vince Lombardi Trophy, my husband looked over at me and did not say “Wow, that was amazing!” Nor did he say “Pass the chips.” Instead he said, accusingly, “You’re going to blog about this, aren’t you?” Too obvious a… Continued

PR Leaders Agree: It’s OK to Be a Bad-Ass

January 25th, 2017 by

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.  If the on-stage commentary from the honorees is any indication, however,… Continued