Stories by Scott Van Camp

Can Google+ Rule the Social Media Universe?

August 19th, 2011 by

I’ve got Google+ on the brain. After talking to and corresponding with a number of digital execs for a feature story on the much ballyhooed new social media platform (slated for the 8/22/11 issue), I’ve come to the conclusion that PR pros had better look into Google+, and sooner rather than later. I know what… Continued

Warren Buffett and Leadership Integrity

August 17th, 2011 by

Billionaire Warren Buffett has been front and center in the news lately, writing an op-ed in The New York Times that suggests the government should tax him—and other wealthy people—at a higher rate, adding that as a percentage of income, he pays less in taxes than his secretary. Naysayers say that such a pronouncement is… Continued

Has A-Rod Gambled His Reputation–and Lost?

August 5th, 2011 by

If you’re a sports fan in New York—and I know this is a cliché—there’s never a dull moment. Whether it’s the exploits of the Yankees’ Jeter, how the Mets have actually played above their talent level this year, or details about Rex Ryan’s new tattoo, there’s always something to keep your eyeballs on the sports… Continued

10 Years After: Al Jazeera English Debuts in NYC

August 1st, 2011 by

It strikes me as interesting that, as the 10th anniversary of the 9/11 attacks approaches, the 24-hour news network Al Jazeera English (AJE) has launched in New York City. Interesting in that Al Jazeera faces big PR challenges, mainly due to actions that Al Jazeera Arabic has taken during the U.S. campaign against Al Qaeda,… Continued

Is PR Batting Clean-Up?

July 22nd, 2011 by

I know you’ve heard it all before: In order to get a C-suite seat, PR pros have to think more like, and speak the language of, the CEO. Communicators also have to somehow show the top brass that PR is moving the business needle—which is the topic of my lead story in the upcoming July… Continued

Netflix Price Changes Cause Facebook Fury

July 13th, 2011 by

Since 23 million people are members of Netflix, the chances are pretty good that the company’s Tuesday announcement of new DVD/streaming plans is affecting you. For me, it’s a life changer. No way my spouse will accept DVD and streaming together for $15.98 per month instead of $9.99 like it is now. In fact, I’m… Continued

Can Obama Win Re-Election? Here’s How

July 8th, 2011 by

I’m working on a story for the 7/11/11 issue of PR News on President Obama’s negative public opinion numbers, and what communicators should do if faced with a similar, seemingly immovable object (like the economy). I spoke to three PR pros with considerable experience in the political arena: Richard Levick, president of Levick Communications; Kent… Continued

Transocean’s Gulf Spill Response: It’s BP’s Fault

July 5th, 2011 by

If you want to read about an effective crisis PR strategy (so far) that goes against today’s common wisdom, read the June 30 cover story in Bloomberg Businessweek. The story concerns oil drilling contractor Transocean, whose Deepwater Horizon drilling rig exploded in the Gulf of Mexico on April 20, 2010, killing 11 of its workers… Continued

Tweetup In the East Room!

July 1st, 2011 by

Is it just me or are more organizations getting out there on Twitter? What prompts that question is the news that President Obama will host a “Twitter Town Hall” on Wednesday afternoon (July 6) in the East Room of the White House. You can submit your questions now for the tweetup at #askobama. This follows… Continued

A Little Research Goes a Long Way in PR

June 24th, 2011 by

This week has been an eye opener in terms of realizing how important research is to public relations. First I read in the July-August issue of Harvard Business Review that the color pink is bad for fighting breast cancer. The research found that 33% of women who viewed breast cancer banner ads featuring pink remembered… Continued