Stories by Scott Van Camp

How to Lift Your Personal Brand Sky High

January 26th, 2012 by

Late last week we were entertained by the downright bizarre story of Kim Dotcom, the larger-than-life founder of the now shuttered file sharing site Megaupload. Dotcom is now in jail in New Zealand, awaiting extradition to the U.S.  to face charges of conspiring to commit racketeering, conspiring to commit money laundering, copyright infringement, and aiding… Continued

Top 10 Most Reputable Companies-With a Twist

January 20th, 2012 by

For nearly two years now, PRIME Research, led by its CEO Mark Weiner, has been providing PR News with illuminating data relating to media coverage of top companies. Analyzing the content of corporate coverage by leading traditional print, TV and online media outlets in the U.S., PRIME researchers were able to tell us media share… Continued

Is Google+ a Social Media Best Practice?

January 4th, 2012 by

If any of you read No. 7 in my Top 10 PR Rants of 2011, you’ll know that I’m struggling with the relevance of Google+ to PR folks. However, with the news this week that membership on Google+ is growing at an impressive rate, I’m stepping up my Google+ coverage in PR News.  On that… Continued

Top 10 PR Rants for 2011

December 29th, 2011 by

Since it’s top 10 (or 7, or 5) list season, I thought I’d offer my own numbered thoughts/rants on PR  in 2011. One of the lowlights in the media world for me this year was the death of 60 Minutes curmudgeon Andy Rooney (some people around the office think I’m becoming quite the curmudgeon myself).… Continued

Fans Get Fascinating Yet Cringe-Worthy Look Inside the NHL

December 23rd, 2011 by

Given all the stories in the media about concussions in the NHL, we now have HBO’s  24/7 Flyers/Rangers: Road to the NHL Winter Classic. For the most part, this four-episode behind-the-scenes look at the two teams that will face off on Jan. 2  in Citizen’s Bank Park in Philly is a well-made, fascinating look at… Continued

Wanted: Reputation Management Skills

December 19th, 2011 by

Here is a study finding that is apropos to PR as we move into 2012: a PRSA/MWW Group survey conducted in fall 2011 finds that nearly all (98%) of more than 200 business leaders polled believe that in the future, it will be important for executives to have working knowledge of building and protecting a company’s… Continued

Mobile Passes Print Media in Time Spent

December 13th, 2011 by

The once unthinkable has happened: According to an eMarketer study, U.S. adults now spend more time on their mobile devices than they do with print media. Well, unthinkable isn’t the right word. You know what’s going on when in the subway more and more people are staring at their iPhones and Androids rather than struggling… Continued

Corporate Social Responsibility: Not a Passing Fancy

December 8th, 2011 by

In the past two years as editor of PR News, I’ve gotten mixed signals about the value of corporate social responsibility. Research has run the gamut—from executives really caring about CSR initiatives to putting them toward the bottom of their to-do lists.  However, CSR appears to be top-of-mind with consumers, as a recent global Cone/Echo… Continued

E-Mail Ban Story Teases, Yet is Misleading

December 2nd, 2011 by

Earlier this week, a big deal was made by the media about IT company Atos, which is banning employees from sending e-mails under the company’s new “zero e-mail” policy.” Sounds pretty bold, and pretty sweet if you’re a person who is up to their neck in e-mails. I know as a journalist, I spend way… Continued

Public Down on CEOs, So What’s the PR Alternative?

November 18th, 2011 by

As cities around the nation experience protests over the power of big business (see the Water Cooler on New York’s latest actions around Occupy Wall Street), a study of 1,800 American adults by the Public Affairs Council shows that the public is rather ambivalent about business. On the one hand, most respondents have a favorable… Continued